Sales Manager – Outside B2B Sales
Edmonton, Alberta | Full-Time, Permanent
First-Year On-Target Earnings (OTE): $90,000–$120,000
About the Opportunity
Wagonmaster Group is the exclusive Canadian distributor of BG Products, providing automotive maintenance products and solutions to automotive dealerships and independent repair facilities.
We are looking for an experienced Sales Manager to lead our Edmonton outside B2B sales team. This is a hands-on sales leadership opportunity for an established sales professional who knows how to manage field sales representatives, drive revenue growth and develop new business.
You will lead an existing team of Business Developers, working alongside them in the field, coaching sales performance, developing territories and ensuring individual and team sales targets are achieved.
The successful candidate will have a proven background managing quota-carrying outside B2B sales representatives. This is a direct sales management position, not a training, coaching-only or account management role.
The internal position title is Director of Business Development.
What You'll Do
- Manage sales performance: Lead and hold outside B2B sales representatives accountable for individual targets, revenue growth and territory results.
- Coach in the field: Conduct regular ride-alongs, join customer meetings and provide hands-on sales coaching.
- Drive new business: Help the team identify prospects, develop new accounts and expand existing customer relationships.
- Develop territories: Establish sales priorities, territory strategies and plans to achieve regional objectives.
- Build the team: Recruit, onboard, mentor and develop Business Developers.
- Monitor results: Review sales pipelines, forecasts, CRM activity and key performance indicators.
- Build customer relationships: Support the development of relationships with automotive dealerships, independent repair facilities and other commercial customers.
What We're Looking For
- Minimum 2 years of direct sales management experience leading quota-carrying outside B2B sales representatives.
- Experience managing individual sales performance and team revenue targets.
- A demonstrated ability to develop new business and grow sales territories.
- Experience conducting field ride-alongs and coaching sales representatives.
- Experience recruiting, onboarding and developing sales professionals.
- Strong leadership, communication, planning and organizational skills.
- Proficiency with CRM systems and Microsoft Office.
- Valid driver's licence and reliable personal vehicle for local business travel.
- Valid passport and ability to travel to the United States when required.
- Legally eligible to work in Canada.
Industry Experience
Experience in the automotive industry or a related B2B distribution environment is strongly preferred.
Relevant backgrounds may include:
- Automotive aftermarket products and parts
- Automotive dealerships and independent repair facilities
- Automotive maintenance products, chemicals and lubricants
- Commercial vehicle, heavy-duty truck and fleet products
- Industrial products, equipment and technical distribution
Candidates with proven outside B2B sales management experience in other commercial industries are encouraged to apply.
Important: Direct management responsibility for quota-carrying outside B2B sales representatives is essential. Experience limited to retail management, inside sales, account management, training or coaching without direct sales-team management responsibility will not meet the requirements.
Compensation & Benefits
- First-year on-target earnings of between $90,000–$120,000.
- Uncapped commissions
- Mileage reimbursement and monthly car allowance.
- Benefits package.
Why Join Wagonmaster Group?
- Lead an established outside B2B sales team.
- Work with BG Products, a recognized name in automotive maintenance.
- Take an active role in field sales, customer relationships and territory development.
- Build on an established business and contribute directly to regional sales results.
Employment Details
- Job Type: Full-time, Permanent
- Location: Edmonton, Alberta
- Department: Sales
- Travel: Local field travel throughout Edmonton, with occasional U.S. travel
Skills Required
- At least 3 years of experience managing quota-carrying outside B2B sales representatives
- Experience conducting regular ride-alongs and coaching sales representatives in the field
- Experience leading geographically dispersed sales teams
- Strong business development, relationship management, and territory planning skills
- Experience recruiting, mentoring, and developing sales professionals
- Bachelor's degree or equivalent business experience
- CRM experience
- Strong Microsoft Office skills
- Valid driver's licence
- Reliable personal vehicle
- Valid passport with ability to travel to the United States
- Legally eligible to work in Canada
- Automotive industry experience
What We Do
Wagonmaster Group is a leading international automotive, industrial, and fleet maintenance provider. Its mission is to be the leader in providing customized solutions to the automotive, marine, fleet, and industrial sectors through superior chemistry, world-class processes, and coaching excellence. The company combines business consulting, service products and technology, in-house training, and customer retention programs to help clients achieve their financial and organizational goals.
