Position Overview:
Spanish Broadcasting System, Inc. (SBS) is seeking a strategic and results-driven Director of Business Development to lead and expand new revenue opportunities for La Ley 92.1 (KROI-FM) in Houston, Texas. This leadership role is responsible for identifying, developing, and securing new business partnerships while contributing to the station's overall financial growth and market presence. This individual will play a critical role in pitching and securing new business, maintaining and growing existing client relationships.
The Director will work closely with internal stakeholders to execute business development strategies that align with station goals and drive sustainable revenue streams. The ideal candidate brings a strong track record in media sales, leadership, and market development.
Key Responsibilities:
Client & Partnership Development
- Identify and secure new business opportunities that align with KROI-FM’s strategic goals.
- Help develop and deliver compelling partnership pitches, proposals and presentation tailored to client objectives.
- Participating in client meetings with confidence, professionalism and strategic insight
- Support new business initiatives by researching prospective partners, developing ideas and identifying revenue opportunities.
- Develop and grow direct relationships with CMO’s and senior brand leaders to create high impact, scalable media partnership that extends beyond traditional ad buys
- Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital and streaming.
- Build and manage a pipeline of prospective clients to generate sustainable revenue growth
- Lead outreach efforts, presentations, and negotiations to convert prospects into long-term clients
- Collaborate with programming, marketing, and sales teams to deliver integrated solutions
- Monitor performance metrics and provide regular reporting on business development
- Representing SBS in community and industry-related events to elevate brand visibility
- Provide input into pricing strategies, market forecasts, and competitive analysis
- Support General Manager and executive leadership with key growth initiatives
Qualifications:
Role Responsibilities & Expectations:
- Demonstrates an entrepreneurial mindset, identifying innovative ways to improve processes, go to market, and think big from ideation through execution.
- Manages a wide range of tasks effectively, demonstrating a broad skill set and the versatility to adapt across roles and situations.
- Completes additional projects and assignments as needed, effectively managing all assigned lines of business.
- Position requires strong written verbal communication skills, as well as strong organization and time management skills
Basic Qualification:
- Bachelor’s degree in business, Marketing, Communications, or a related field (preferred)
- Minimum 5 years of experience in media, broadcast, or related sales leadership roles
- Strong understanding of sales principles, revenue generation models, and market analysis
- Excellent communication, negotiation, and relationship-building skills
- Bilingual (English/Spanish) preferred
- Proven track record of meeting or exceeding revenue targets
- Ability to work independently and collaboratively in a fast-paced environment
- Understanding of Nielsen ratings methodology and data interpretation preferred
Additional Information:
- This is a full-time, exempt position
- Employment is contingent upon successful completion of a background check and verification of work authorization
- This is an at-will employment position
Skills Required
- Bachelor's degree in business, marketing, communications, or a related field
- Minimum 5 years of experience in media, broadcast, or related sales leadership roles
- Strong understanding of sales principles, revenue generation models, and market analysis
- Excellent communication, negotiation, and relationship-building skills
- Bilingual English and Spanish proficiency
- Proven track record of meeting or exceeding revenue targets
- Ability to work independently and collaboratively in a fast-paced environment
- Understanding of Nielsen ratings methodology and data interpretation
- Successful completion of a background check
- Verification of work authorization
What We Do
Spanish Broadcasting System, Inc (SBS) is the largest publicly traded Hispanic-controlled Media and Entertainment Company in the US. SBS is comprised of 4 business units: Radio, TV, Entertainment (events) and Digital. The radio division is the second largest Hispanic radio group in the US, and owns and operates 20 radio stations located in the largest and most important Hispanic markets - NYC, Los Angeles, Miami, San Francisco, Chicago and Puerto Rico. Aire Radio Network, made up of 100+ affiliated stations across all major and secondary markets. Mega TV is the company’s TV channel, which is available on both broadcast and cable/satellite distribution platforms nationally. The events division, SBS Entertainment is the leading Hispanic event company in the US and produces live concert tours and festival events across the country. The Digital division includes 13 local and national brand sites, select mobile apps, and La Musica.com, a music vertical focused on Hispanic consumers. The company was founded in 1983 and since then has played a leading role in Hispanic media and entertainment in the US.
