Director of Business Development, Social Commerce

Posted 5 Days Ago
Hiring Remotely in United States
Remote
Senior level
AdTech • Marketing Tech
The Role
The Director of Business Development will drive growth for LiveCraft by identifying opportunities, building client relationships, managing the sales pipeline, and collaborating with leadership on proposals and marketing initiatives.
Summary Generated by Built In

LiveCraft is redefining the future of social commerce. We launch, scale, and optimize brands across platforms like TikTok Shop, Amazon, Twitch, and beyond - turning culture-driven content into measurable commercial results through livestreaming, creator partnerships, affiliate programs, and marketplace execution.

LiveCraft operates as a specialist division of Podean, a multi-award-winning global marketplace marketing agency that helps brands accelerate growth across Amazon, Walmart, Target, TikTok Shop, and other digital commerce platforms. Together, we combine social-first creativity with deep marketplace expertise to drive real, scalable impact.

We’re looking for a Director of Business Development to join our growing team and serve as the front line of growth for LiveCraft.

In this role, you’ll focus on opening doors for the agency - identifying new opportunities, building meaningful relationships with prospective clients, and bringing warm, qualified leads to our team to pursue and close. You thrive out in the world: meeting prospects, attending events, nurturing connections, and representing the LiveCraft brand with confidence and authenticity.

You’ll also partner closely with LiveCraft leadership and our parent agency, Podean, to quarterback inbound inquiries, craft compelling proposals, negotiate scopes, and close new business.posals, negotiating scopes, and closing new clients. 

What You’ll Do

Opportunity Hunting & Relationship Building

  • Proactively prospect and network - digitally and IRL - to identify and cultivate new brand relationships
  • Represent LiveCraft at conferences, industry events, and client-side meetups
  • Generate warm introductions for the team to qualify and close
  • Build and nurture relationships with pitch consultants and strategic partners
  • Become a trusted ambassador of LiveCraft, clearly articulating our differentiators and values

Inbound Pipeline Management

  • Drive qualified prospects through the pipeline and toward close as efficiently as possible
  • Lead follow-ups after introductory calls, including sending capabilities, case studies, and custom decks
  • Craft bespoke proposals by diagnosing client needs and collaborating cross-functionally to build winning narratives
  • Prioritize and pursue high-potential prospects
  • Negotiate scopes, pricing, and terms in collaboration with the LiveCraft Managing Director
  • Draft SOWs and facilitate MSAs alongside the leadership team
  • Handoff newly won accounts to LiveCraft account management teams
  • Maintain momentum with inbound and outbound pipelines, including periodic follow-ups with lapsed or “on-hold” leads
  • Execute targeted cold outreach to priority brands in partnership with leadership

Growth, Positioning & Market Opportunity

  • Identify and activate new ways for LiveCraft to drive awareness and generate demand
  • Collaborate closely with Marketing on awareness and demand-generation initiatives
  • Partner with leadership and Marketing to develop compelling, pitch-winning case studies that showcase LiveCraft’s impact across use cases
  • Feed insights back to internal teams on prospect needs, market trends, and competitive landscape

Performance, CRM & Reporting

  • Manage and track outbound pipeline using Pipedrive (CRM)
  • Report weekly on outreach activity, meetings secured, and opportunities advanced
  • Partner with Finance and Inbound New Business teams on forecasting and conversion metrics

What We’re Looking For

  • 6+ years of experience in sales roles within a social or media agency, or a social / e-commerce platform
  • 2+ years of direct sales experience on TikTok Shop (US)
  • Familiarity with TikTok Shop market maturity and strategies across regions such as Mexico, Brazil, and the UK
  • Proven track record of generating new business through proactive networking, prospecting, and storytelling
  • Strong understanding of social, e-commerce, TikTok, and influencer marketing ecosystems
  • Established network of brand and marketing-leader relationships
  • Skilled storyteller and communicator, comfortable engaging CMOs and senior stakeholders
  • HubSpot fluency
  • A natural leader who takes initiative, is highly detail-oriented, and thinks big-picture
  • Passion for social trends, influencer culture, and creator communities

 Why Join Livecraft? 

We are proud to be recognized as one of Digiday’s Best Employers for Remote Employees. We combine the energy of a fast-growing global agency with the balance and trust of a remote-first culture.

You’ll join a globally connected, award-winning team that values:

  • 💰 Competitive compensation aligned to experience and market benchmarks
  • 💻 Remote-first flexibility - work from anywhere, with trust and autonomy
  • 🌎 Global collaboration - working with experts across regions and time zones
  • 🚀 Career growth and development - opportunities to evolve as we scale
  • 🏝️ 5-Year Sabbatical + Travel Stipend - After your 5-year anniversary, take a fully paid month-long sabbatical, plus a travel reimbursement to make your experience restorative and inspiring
  • 💬 Positive-energy culture - grounded in respect, inclusion, and accountability
  • 🏆 Meaningful impact  helping some of the world’s most progressive brands grow

Top Skills

Hubspot
Pipedrive
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The Company
HQ: New York, New York
163 Employees
Year Founded: 2018

What We Do

Podean is a global, award-winning marketplace marketing agency. Our passion lies in helping clients create enduring, sustainable relationships with the modern digital consumer. Proud to be named the Global Startup Agency of the Year at the Drum Awards for 2021, and recipient of Amazon Ads Global Expansion Award in 2023. Our team of Amazon, marketplace, and eCommerce media specialists are building brands and unlocking ROI for progressive companies across 5 continents.

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