About Us:
MSP Communications is a leader in B2B branded content, helping businesses grow through smart, results-driven marketing solutions. We are seeking a dynamic Director of Business Development and Strategic Growth for TechChannel, our owned technology media platform.
TechChannel is a trusted resource for IT decision makers who work on IBM Z/mainframe and Power Systems platforms. We deliver in-depth technical content, integration guides and case studies that help these professionals sharpen efficiency, strengthen security and stay ahead of compliance demands. This role drives revenue growth, identifies new markets, builds strategic partnerships, and shapes content monetization, helping shape the future of our business.
Position Summary:
The Director of Business Development and Strategic Growth drives revenue generation across TechChannel's B2B branded portfolio, spanning digital channels and webinar events. This is a rare opportunity to step into a role with an established, active book of business already engaged with our solutions and our IBM Z/mainframe and Power Systems audience. Reporting to the Vice President of Publishing & Media Sales, you'll set and execute strategic goals, deepen client relationships, and represent TechChannel throughout the industry.
Success in this role calls for proven expertise in multi-channel media sales, business development and content monetization, backed by sharp communication skills and a genuine passion for building lasting partnerships. You'll work with a respected brand at the center of a vibrant tech community, connecting leading vendors with the decision makers who value TechChannel's authority. If you thrive on growing accounts, closing high-value deals and shaping strategy, this is where your talent makes a measurable impact.
Key Responsibilities:
Revenue Growth
- Own and exceed revenue targets across TechChannel's branded content, digital media and webinar offerings.
- Grow the existing book of business by expanding current accounts and cultivating new opportunities within the IBM Z/mainframe and Power Systems communities.
- Build and manage a healthy sales pipeline, forecasting accurately and closing high-value deals.
Client Relationship Management
- Serve as the trusted point of contact for vendors, agencies and solution providers, understanding their goals and matching them to the right programs.
- Nurture long-term partnerships built on results, responsiveness and genuine value.
- Guide clients through content monetization strategies, from audience extension campaigns to lead generation programs.
Strategic Goal-Setting
- Develop and execute a strategic growth plan aligned with TechChannel's business objectives.
- Analyze performance metrics, market trends and audience insights to shape smart, data-informed decisions.
- Identify emerging opportunities within the tech media landscape and position TechChannel to capture them.
Webinar and Digital Media Sales
- Sell and package co-hosted webinar events, digital sponsorships, branded content and multi-channel campaigns.
- Collaborate with clients to align their thought leadership with TechChannel's credibility and engaged audience.
- Champion offerings such as premium audience retargeting, hyper-targeted email and LinkedIn programs to drive measurable ROI.
Industry Representation
- Represent TechChannel at conferences, user group events and within the broader IBM Power and IBM Z communities.
- Serve as an ambassador for the brand, reinforcing its authority and community-first reputation.
- Recognize and support the contributions of the tech professionals and organizations that make up our audience.
Collaboration With Internal Teams
- Partner with editorial, marketing, webinar and creative teams to deliver programs that meet client goals while maintaining editorial integrity.
- Work closely with the Vice President of Publishing and Media Sales to refine strategy and report on progress.
- Share market feedback that informs product development and content planning.
Required
- 5–10+ years in publishing, media sales or business development, with a proven track record of driving revenue growth.
- Strong business development skills, including pipeline management, forecasting and closing complex, high-value deals.
- Excellent communication, presentation and relationship-building strengths, with the ability to earn trust at the decision-maker level.
- A strategic mindset paired with the drive to execute and deliver results.
- Comfort working with performance data to inform recommendations and demonstrate ROI to clients.
Preferred
- Familiarity with tech or IT media audiences, especially IBM platform communities, is preferred, but not required.
- Experience selling across digital, content and event formats.
- Direct experience with B2B branded content, sponsored content or custom publishing programs
What We Offer
- A Compelling Culture: Join a collaborative, community-oriented team that respects expertise and values the people behind the technology.
- Room to Grow: Take ownership of a high-impact role with the autonomy to shape strategy and see your ideas come to life.
- An Established Book of Business: Step into active client relationships already engaged with our solutions, giving you a strong foundation from day one.
- A Respected Brand: Represent a trusted name at the center of the IBM Z/mainframe and Power Systems communities, connecting leading vendors with the decision makers who rely on us.
Compensation
Expected first-year earnings typically range from $115,000 to $125,000+, including base salary and commission. Our commission plan rewards performance with uncapped earning potential.
Benefits
We offer a competitive benefits package that includes:
- Medical, dental and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Professional development opportunities
- Flexible work environment
- Collaborative and supportive team culture
Work Environment
- Hybrid work model, blending remote and in-office work per company policy.
- Occasional travel for meetings, conferences and networking events.
- Candidates should be residents of Minnesota.
Why Join Us
At MSP Communications, we foster innovation and growth in the publishing industry. Join our team to drive digital transformation and help shape the future of B2B media.
Equal Opportunity Employer
MSP Communications values diversity and is an Equal Opportunity Employer. We'll make reasonable accommodations for individuals with disabilities.
How to Apply:
If you’re ready to grow accounts, close meaningful deals, and help shape the future of a brand the tech community trusts, we'd like to hear from you. Click Apply, and be sure to include your resume and a cover letter.
Skills Required
- 5-10+ years in publishing, media sales or business development with a proven track record of driving revenue growth.
- Strong business development skills, including pipeline management, forecasting and closing complex, high-value deals.
- Excellent communication, presentation and relationship-building skills with ability to earn trust at decision-maker level.
- Strategic mindset paired with the drive to execute and deliver results.
- Comfort working with performance data to inform recommendations and demonstrate ROI to clients.
- Candidates should be residents of Minnesota.
- Familiarity with tech or IT media audiences, especially IBM platform communities.
- Experience selling across digital, content and event formats.
- Direct experience with B2B branded content, sponsored content or custom publishing programs.
What We Do
MSP Communications is a leader in B2B branded content, dedicated to helping businesses succeed through innovative marketing solutions. It is also a publisher of Twin Cities Business and Mpls.
