Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations.
At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more.
Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for.
We're not just building a brand; we're crafting a legacy and just getting started. We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.
About The Role:
As the Director, Brand Management at Feastables, you will operate as a business leader first and a marketer second. This role owns the commercial health of the brand, including portfolio strategy, pricing, innovation, distribution, and overall business performance.
You will be responsible for identifying growth opportunities, making tradeoff decisions, and driving execution across the business. Working closely with Sales, Finance, Operations, Marketing, and Product Development, you will help determine where Feastables competes, how it wins, and how it scales. You obsess about your team being the ones to find the opportunity, and ensuring it comes to fruition.
This role is ideal for someone on a General Management career path who wants broad ownership of a consumer brand and enjoys operating at the intersection of product, commercial strategy, and business performance.
What You'll Be Doing
- Own brand performance across revenue, margin, market share, and growth objectives
- Develop and execute portfolio strategy, including product mix, innovation priorities, and lifecycle management
- Partner closely with Brand Equity and Communications teams to ensure positioning and messaging support business objectives
- Lead annual and long-range business planning for the Feastables portfolio
- Identify growth opportunities and proactively drive cross-functional action to capture them
- Define seasonal, promotional, and limited-time offering strategies in partnership with Sales and commercial teams
- Shape future product innovation and roadmap decisions alongside Product Development and Innovation teams
- Lead pricing, packaging, and assortment decisions in partnership with Finance and Sales
- Ensure brand strategy aligns with distribution and channel expansion priorities
- Establish and monitor business and consumer performance metrics
- Drive decision-making across competing priorities, investments, and growth opportunities
- Manage brand investments and resource allocation to maximize long-term business impact
Recipe For Success
- 10+ years of experience in CPG brand management, brand development, category management, or general management-track leadership roles
- Direct ownership of brand, business unit, or category P&L performance
- Experience making business decisions across product, pricing, portfolio, and commercial strategy
- Proven track record translating consumer insights into profitable growth opportunities
- Experience partnering closely with Sales, Finance, Supply Chain, and Product Development teams
- Strong commercial and financial acumen with the ability to balance growth, margin, and brand equity
- Demonstrated ability to identify opportunities, make decisions, and drive action in ambiguous environments
- Comfortable challenging assumptions and influencing cross-functional stakeholders
- Clear aspiration toward broader General Management leadership responsibilities
- Passion for creator-led brands, consumer trends, and the evolving media landscape
Why Feastables?
We believe in transparency - not just in our ingredients, but in how we hire. When making compensation decisions, we consider many factors like role level, market data, location, and relevant experience and skills. For this role, we expect the total compensation to fall between $160,000- $215,000.
Beyond salary, we offer a thriving culture where you’ll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.
- 100% employer paid option for medical, dental, and vision
- 401(k) with an employer match
- 11 company paid holidays
- Unlimited PTO policy
- Delicious chocolate & snacks of course!
Skills Required
- 10+ years of experience in brand management, preferably within CPG or consumer businesses
- Direct ownership of brand or category P&L performance
- Experience leading portfolio strategy, including product mix, pricing, and innovation
- Proven ability to translate consumer insights into business and product decisions
- Strong cross-functional leadership across supply chain, sales, finance, and marketing
- Experience making trade-offs between growth, margin, and brand equity
- Ability to operate with high ownership and accountability for business outcomes
- Clear, structured communication skills with senior stakeholders
- Passion and knowledge of the creator/social media space
What We Do
Founded by Jimmy Donaldson, aka MrBeast, Feastables is setting out to build the most engaging brand on the planet, bringing the games, stunts and spectacle MrBeast is known for to your doorstep and grocery aisle!
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