Code and Theory is looking for its next strategic leader to take world class brands to their next level of growth. As a Director on the Brand Strategy team, this person will be a directly responsible individual for our marketing-focused client engagements – ultimately responsible for identifying, closing and activating a wide variety of engagements, from brand positioning to creative strategy to social strategy. Because Code and Theory is a digital-first agency, born at the intersection of creativity and technology, a critical part of this role is activating creative, data-driven technology solutions that drive business outcomes. To do this, you will be expected to work with clients to understand their goals and objectives, identify what their brand needs to do to achieve them, bring in the right internal partners within Code to develop a plan (e.g., analytics, technology, creative), and deliver the most digital-first, data-driven, creative solution to get the job done (be it strategies, activations, campaigns, websites, customer experiences).
As a core member of the Brand Strategy leadership team, you will also be expected to manage strategists, as well as drive new business efforts. This position requires a strong collaborator who can work closely with cross-disciplinary teams, including but not limited to production, data, creative, product strategy, and technology.
WHAT YOU’LL DO
- Provide guidance, oversight and direction to teams on engagements for high profile accounts, ensuring they are narratively sound, business right, data driven, and relevant to the client ask
- Author responses to proposals, and present the Code and Theory perspective and approach to brand building in new business settings
- Be accountable for overall success of your projects by working closely with your cross-disciplinary team (e.g., production, research, creative) and working closely with your clients
- Develop project plans and lead teams of strategists to execute against the project plan
- Develop relationships with executive level clients, present work to them on an ongoing basis, and actively seek out new opportunities with your clients to drive business growth
- Partner with our in-house research team to develop bespoke research methodologies to answer your clients’ biggest challenges
- Support growth and development of your direct reports, as well as their direct reports, and mentor more junior members of the team that are staffed on your projects
WHAT YOU'LL NEED
- Relevant experience from a marketing agency and/or in-house marketing role
- Experience with B2B and B2C clients
- Experience across a wide range of capabilities within brand strategy
- Proven track record of leading successful brand engagements for world class brands – from developing thoughtful and insightful strategic solutions to brand challenges to bringing that strategy to life through creative
- Resourceful, creative thinker with ability to tackle complex problems and spot unique solutions
- Excel at leading just as much as making and have a willingness to roll up their sleeves
- A deep understanding of qualitative and quantitative research methods; past performance in uncovering insights as well as areas of opportunity for business growth
- Ability to interface with both day-to-day clients and senior business executives to drive strategic decisions around key project milestones
- Strong presentation and storytelling skills
- Focused on promoting continual optimization and actively contributing to a culture of innovation, excellence, and accountability
- Ability to create a fun, inspirational, and collaborative environment with cross-functional teams to foster a shared sense of ownership and success
ABOUT US
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.
The target range of base compensation for this role is $150,000 - $175,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
Top Skills
What We Do
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems. We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group. At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.
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