Director, Brand Strategy

Responsibilities

• Define the marketing roadmap with leaders across Brand Marketing, Product Marketing, Growth Marketing, Creative, Ops, and Comms.
• Identify, scope, and build alignment around brand strategy initiatives that shape future planning.
• Lead the development of new brand platforms that strengthen Hinge's cultural positioning, and create frameworks for how they scale across new audience segments and channels.
• Develop and coach a team of strategists, elevating their thinking and maintaining a consistently high strategic standard.
• Oversee resourcing with Operations to balance in-house and freelance talent across strategy projects.
• Define how the brand narrative connects to product, growth, and social impact strategy to ensure coherence between what we say, build, and show in market.
• Establish and maintain strategic frameworks (e.g., positioning, segmentation messaging, brand pillars) that guide marketing decisions and ensure brand consistency.
• Partner with Cultural & Consumer Insights to shape learning programs that inform brand direction and future planning.
• Collaborate with Creative leadership to ensure work reflects and reinforces Hinge's brand positioning.
• Partner with Comms on proactive, foundational storytelling that defines Hinge's point of view in culture.
• Lead synthesis of learnings across campaigns into clear direction for future brand work.
• Guide research with CCI to deepen understanding of how consumers perceive Hinge's brand and role in culture.
• Lead strategic alignment with agency partners, ensuring strong continuity from strategy to creative development.

What We're Looking For

• 12+ years in brand, creative, or integrated marketing strategy, ideally with a mix of agency and in-house experience leading consumer brands.
• A strategic leader with a strong track record of shaping brand direction and translating insight into creative action.
• Skilled at building frameworks and narratives that connect brand, product, and growth strategy.
• An inspiring people manager who develops talent and uplifts team craft.
• Deeply curious about culture and how people connect with brands emotionally and behaviorally.
• A confident communicator who can align stakeholders around a clear vision.

$197,000 - $250,000 a year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
As a member of our team, you'll enjoy:
401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get an annual Learning & Development stipend once you've been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you're eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You'll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates- Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)-Asian, Unapologetic, Disability, LGBTQIA+, R aices , Women/Nonbinary, Parents -that hold regular meetings, host events, and provide dedicated support to the organization & its community.
At Hinge, our core values are...
Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.