Director, Brand Strategy

Posted 3 Days Ago
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Hiring Remotely in United States
Remote
Expert/Leader
AdTech • Marketing Tech • Software
The Role
Leads brand strategy for pharmaceutical and biotech clients, developing positioning, messaging, launch plans, customer journeys, competitive strategies, and omnichannel campaigns. Translates clinical, behavioral, and market insights into client-focused strategies, collaborates with account, creative, medical, and digital teams, mentors strategists, leads workshops, presents to senior clients, and supports new business efforts.
Summary Generated by Built In

New Opportunity! Woven Health Collective is a healthcare marketing, strategy, and science communications company, dedicated to revolutionizing healthcare through innovative solutions and collaborative partnerships. Our unwavering commitment to empathy and collaboration ensures that both our team and clients experience a rewarding journey, where innovation not only advances healthcare but also enriches lives.

At Woven Health Collective, you will be empowered to bring your authentic self to work and unlock your full potential. Come join our growing team!

Job Summary

The Director, Brand Strategy leads major brand strategic initiatives for Woven’s pharmaceutical and biotech clients. The role crafts compelling positioning, messaging, and omnichannel plans, transforming market and clinical insights into effective strategies for designated client(s) and internal creative teams. This individual balances hands-on strategic work with team leadership and cross-functional collaboration.

Job Responsibilities and Skills

  • Strategic Development
    • Lead brand strategy for major account(s), developing positioning, architecture, and customer journeys across significant and/or multiple indications.
    • Translate clinical, behavioral, and market data into brand and campaign strategy that meets client business objectives.
    • Drive launch planning, differentiation strategies, and competitive landscape analyses.
  • Cross-Functional Collaboration
    • Work closely with account, creative, medical, and digital teams to bring strategies to life.
    • Guide messaging hierarchy, voice, and omnichannel execution.
  • Team Leadership
    • Mentor junior strategists and model strong strategic thinking.
    • Lead internal meetings and pre-client reviews; ensure strategic clarity in deliverables.
  • Client Engagement
    • Serve as a senior partner to client leadership, presenting brand strategies and offering insight on brand growth and campaign direction.
    • Shape and co-lead strategic workshops, planning sessions, and advisory forums.
  • Business Support
    • Assist in new business efforts and take part in strategic pitches as needed.

Minimum Qualifications

  • 7–10 years in brand strategy at a healthcare/pharma agency, with experience leading strategic accounts and teams OR brand strategy experience within Pharma Company
  • Expertise in positioning, launch strategy, customer journeys, and omnichannel execution.
  • Strong presence in workshops, meetings, and team leadership.
  • Bachelor's degree required; advanced degree (MBA, MPH, PharmD) preferred.
  • Deep understanding of HCP/patient engagement and the healthcare marketing landscape.
  • Recognition as a trusted strategic lead by clients and teams.
  • Clarity, quality, and impact of brand strategies and deliverables.
  • Effective team development and mentorship.
  • Delivering strategic value in client meetings, workshops, and launches.

Disclaimer

Woven Health Collective provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Skills Required

  • 7-10 years of brand strategy experience at a healthcare or pharmaceutical agency, leading strategic accounts and teams, or brand strategy experience within a pharmaceutical company
  • Expertise in positioning, launch strategy, customer journeys, and omnichannel execution
  • Strong presence in workshops, meetings, and team leadership
  • Bachelor's degree
  • Deep understanding of healthcare professional and patient engagement and the healthcare marketing landscape
  • Advanced degree such as MBA, MPH, or PharmD
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The Company
HQ: New York, New York
468 Employees
Year Founded: 2012

What We Do

Woven Health collective emerged from the understanding that biopharmaceutical industry challenges are increasingly interconnected and truly integrated agency solutions are essential to ​helping healthcare thrive. We bring together best-in-class expertise across a thoughtfully curated suite of solutions—to help our clients navigate complexity, accelerate the launch of new products and therapeutics, and forge impactful partnerships that shape the future of healthcare. Our team leans in differently to every challenge, cultivating an environment where genuine collaboration and high standards are the norm. Working with Woven Health Collective, you gain the confidence to push boundaries and truly stand out.

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