Director of Brand Marketing

Primary Responsibilities:

Brand Strategy & Stewardship
•    Define and protect standards across all manifestations of the brand  
•    Conduct market research, brand surveys and studies, and target buyer persona interviews to measure reach awareness and brand engagement
•    Establish brand governance and messaging framework while educating internal stakeholders on brand application
•    Present clear, data-informed insights and progress to the CMO and leadership team 

Content & Creative Direction
•    Oversee in-house and external design, video production, and creative development for digital and print 
•    Guide visual storytelling that reinforces sophistication, trust, and excellence to all audience segments 
•    Collaborate with the content team to ensure brand voice and messaging consistency across all materials
•    Manage external creative partners and agencies, elevating creative standards across all deliverables and formats
•    Audit and optimize existing visual and verbal brand assets to ensure premium positioning
•    Managing evolving creative technology and vendor needs 

Organic Digital Branding 
•    Drive organic social media strategy and growth to build thought leadership, attract and engage prospects and clients
•    Manage the CP YouTube channel strategy and video content approach as part of digital brand expansion
•    Ensure website, paid campaigns, and content reflect premium brand positioning

PR and Experiential Marketing 
•    Manage external PR day to day workflows to increase firm visibility
•    Coordinate visibility programs, including speaking opportunities, awards submissions, and industry recognition
•    Design and execute signature client and prospect events that reinforce brand differentiation
•    Manage the firm’s sponsorships budget and strategy, including hospitality suites

Team Building & Leadership
•    Operate with lean resources while building the business case for team expansion
•    Recruit, develop, and mentor talent as the function matures
•    Raise the bar for creative excellence across the marketing organization

Required Qualifications
•    10+ years of brand marketing experience 
•    Proven ability to establish and protect premium brand positioning for sophisticated high-net-worth, ultra-high-net-worth audiences
•    Seasoned leader and people manager that brings consultative approach for delivering on stakeholder objectives
•    Impeccable visual judgment and ability to direct designers and creative partners
•    Direct hands-on experience in either brand or creative industries
•    Experience with significant and multinational rebrands 
•    Quantitative mindset, excellent analytical and reporting skills 
•    Strong content development, messaging and storytelling skills 
•    Experience managing PR and events agencies and partners 
•    Strategic mindset with ability to operate autonomously and build from ground up
•    Exceptional stakeholder management skills; comfort working with senior executives and advisors

Preferred Qualifications
•    Experience in financial services, professional services or luxury client segments a plus
•    Experience across both consumer and institutional and B2B2C audiences a plus 
•    Proficiency with Adobe Creative Suite or ability to QA creative work
•    Proficiency with design storyboarding and workflow tools (i.e. Canva, Figma, Miro)
•    Experience scaling a brand function from lean startup phase to mature operation
•    Strong understanding of digital brand channels and metrics
•    Ability to work collaboratively, resourcefully, and creatively in a lean marketing environment.
•    Strong project management and prioritization skills. 
•    Experience working in a growing, matrixed organization.

Compensation Range: 

$175,000 - $200,000 

Why Cerity Partners:

Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:

·       Health, dental, and vision insurance – day 1!

·       401(k) savings and investment plan options with 4% match

·       Flexible PTO policy

·       Parental Leave

·       Financial assistance for advanced education and professional designations

·       Opportunity to give back time to local communities

·       Commuter benefits

Cerity Partners is committed to providing an environment where all individuals can be their authentic selves. We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures, perspectives, and experiences of our colleagues. We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race, religion, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law. 

Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations, please reach out to [email protected]. Applicants must be authorized to work for any employer in the U.S.