The Role
Direct the brand narrative, enhance brand positioning, and execute marketing campaigns. Manage a team and optimize strategies for measurable business impact.
Summary Generated by Built In
About Upstox:
At Upstox, we’re building the future of investing — simple, powerful, and for everyone. We're one of India’s fastest-growing fintech platforms, backed by the best in the business, including Mr. Ratan Tata and Tiger Global, and on a mission to make wealth creation accessible to every Indian. From first-time investors to seasoned traders, millions trust us to power their financial journeys. We're not just moving fast — we’re moving with purpose. If you thrive in a high-energy, high-impact environment, you're in the right place.
The Role:
This is a high-impact leadership role for a storyteller with a creative bent of mind who also brings strong analytical skills. The ideal candidate will have a proven track record of building and scaling the brand, leading full-funnel marketing, and driving measurable business impact in a digital-first, consumer tech environment.
What you’ll own:
Define and refine brand positioning, voice, and messaging
Craft a clear, differentiated brand POV and amplify it across channels
Plan and execute 360° marketing campaigns (ATL, digital, organic), ensuring a balance of creativity and performance
Lead GTM strategies for new launches — from positioning and messaging to integrated campaigns aligned with business goals
Oversee SEO, ASO, and other organic acquisition levers to drive sustainable traffic and engagement
Lead content strategy, PR, and corporate communications while building strong media and influencer networks
Manage and mentor a high-performing team and work closely with cross-functional partners in product, growth, and design
Track campaign effectiveness, optimize strategies, and ensure strong ROI on marketing spends
Who you are:
8–12 years in marketing, with 3–5 years in brand & growth leadership roles at a tech-led or digital-first consumer company
Proven track record of building or scaling a brand from scratch
Experience in full-funnel marketing across ATL + digital channels
Strong understanding of SEO, ASO, and other organic growth channels
Adept at working in high-growth, high-velocity environments
Why This Role Rocks:
You’ll own the brand narrative of one of India’s most exciting fintech companies
Opportunity to shape strategy and execution across brand, product marketing, and communications
Direct impact on millions of customers and the future of investing in India
A culture that values creativity, ownership, and agility
Psst… tips on how you can beat the competition:
If you can showcase your abilities to
Be self-driven / quick starter
Have an ownership mindset
Aggressively drive and deliver results
If you fit the above description, we would love to connect with you! APPLY NOW A basic requirement but one that many forget: Make sure you go through our website, download our app and give us feedback!
Top Skills
Aso
Digital Marketing
Seo
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The Company
What We Do
Upstox is an online trading app for Demat Account, Share Market, MF, IPO with 1cr+ customers. Backed by Ratan Tata and venture capitalists such as Tiger Global, Upstox offers a best-in-class technology-enabled trading platform. Headquartered in Mumbai, Upstox holds memberships with the NSE, BSE, MCX, and MCX-SX. For more details, visit - https://upstox.com/
