Job Responsibilities
- Lead the development and evolution of brand marketing positioning and storytelling framework
- Drive brand-building strategies and campaigns across PR, social, influencer, events, and content.
- Partner closely with Growth, Creative, Merchandising, Ops, and CX to ensure brand cohesion and alignment to business goals.
- Manage, mentor, and develop the Integrated Marketing Manager and Social Media Manager.
- Translate brand vision into measurable objectives and KPIs, ensuring clarity from strategy through execution.
- Own and optimize the brand marketing budget, ensuring efficient ROI across channels.
- Drive brand marketing strategy informed by consumer insights, competitive intelligence, and performance analytics.
Qualifications
- 5-7+ years of brand marketing experience, ideally in premium consumer brands.
- Proven success building and leading multi-channel brand campaigns that drove measurable results.
- Experience working cross-functionally and influencing at all levels of an organization.
- Strong understanding of PR, social, influencer, and content ecosystems, with hands-on experience in at least two of these areas.
- Deep comfort with analytics, tracking brand health metrics and using those insights to iterate strategy.
- Experience working with creative partners in briefing, execution, and post-campaign evaluation.
- Ability to shift between high-level brand strategy and day-to-day execution with ease.
- Comfort with ambiguity, change, and problem-solving in a fast-moving environment.
- A collaborative leadership style that builds trust, clarity, and momentum across teams.
Impact in the first 6-12 months
- Establish a clear, shared brand marketing vision that aligns with AU’s long-term strategy.
- Launch at least two high-impact, multi-channel brand campaign that delivers measurable results in awareness, engagement, and revenue.
- Strengthen cross-functional collaboration by bringing clarity and alignment to how the brand shows up across all channels.
- Develop and mentor the Brand Team, ensuring clarity of roles, responsibilities, and growth paths.
- Create a scalable brand marketing playbook that balances brand-building with business-driving activities.
Top Skills
What We Do
Artifact Uprising® is a Colorado-based company that creates premium quality customizable photo goods for your digital photos. Driven by the belief that everyone has a story to tell, the company is known for elevated design and thoughtfully sourced materials.
Why Work With Us
We are a small company with big ideas - and we recognize it will take every last one of us to reinvent the way brands approach business. We believe a good workplace empowers its team to rise to new challenges, expand their skill sets and think outside of the box. We look for driven people who strive to take the company to the next level.
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Artifact Uprising Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Employees are able to choose when to work from home and when to work in-person at our Denver office.