Director, Brand Marketing

ABOUT US

Farmacy Beauty is a rapidly growing clean skincare brand headquartered in NYC. Our mission is to cultivate conscious beauty. We believe good skin is rooted in healthy ingredients. We focus on farm-sourced, quality ingredients powered by potent actives to create thoughtful, effective formulas. 

farmacybeauty.com | @farmacybeauty | sephora.com/farmacy | ulta.com/farmacy

ABOUT THE ROLE

We are looking for a Director to help lead the overall brand and product strategy for Farmacy Beauty. This person will be responsible for the development of brand campaigns, consumer-first storytelling and product pipeline development. In this role, you will collaborate closely with the Consumer Marketing Teams, Creative, Product Development, Sales, and Digital teams (as well as key retailers and external partners) in the execution of our key brand priorities. You will report to the Sr. Director of Global Brand Marketing, and have people manager responsibilities.

KEY RESPONSIBILITIES 

Brand Management Support 

• Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies
• Support development of marketing calendar and program classifications (Budget Planning)
• Continuously protect & calibrate the articulation of our brand across touchpoints to ensure brand equity & resonance

Brand Storytelling - 360 Campaign & Activation Management 

• Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives 
• Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication 
• Lead and oversee the development of strategic Go-To-Market drivers within the context 
• Lead and oversee the end to end go-to-market campaign process, planning & communication  
• Oversee recaps & launch post-mortems 
• Work with Copywriters to reflect the brand voice

End to End Strategic Product Strategy & Assortment Management - NPD & Existing Portfolio 

• Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities
• Oversee the development of key new product development building blocks (e.g. insights, SOP)
• Lead and oversee new product messaging, claims development + educational support
• Identify white space opportunities 

Retailer + Promotional Support

• Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment
• Partner closely with Sephora and International sales leaders to develop global strategies that support the core business + accelerate new product launches
• Support promotional marketing activities (kits & sets, merchandise strategy)

Day-to-Day Business Management

• Prepare and support presentations for management meetings
• Own budget management for key marketing spend buckets
• Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations
• Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI
• Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development

• 7+ years of professional Marketing experience
• Experience in Beauty industry strongly preferred; passion for the industry is a must
• Detailed, thorough + organized
• Ability to synthesize data to drive business decisions
• Comfortable driving deadlines and holding people accountable 
• Creative problem solving expertise
• Able to reliably commute to the NYC office minimum 2 days per week + ad hoc as needed
• Permanently authorized to work in the United States without the need for current or future sponsorship from employer

• 15 days PTO + 5 sick/personal days per year
• 16 annual Company holidays
• Health insurance, Dental insurance, Vision insurance 
• Life insurance ($25,000 policy, free to employees) 
• Commuter benefits (Transit + Parking FSA)
• Health care FSA
• Dependent care FSA
• 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)
• 16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid, 8-weeks 100% paid parental leave for all other parents
• $40/month phone stipend
• Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap
• Quarterly Gratis Product Stipend
• Monthly Exercise/Gym Reimbursement

PAY RANGE: $140,000-$190,000 base salary with a 15% fiscal bonus opportunity (pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience).