Superhuman, Inc. is a nine-figure performance nutrition company entering its next stage of growth. Our portfolio includes Alpha Lion and Superhuman, two distinct brands with different consumers, roles, and opportunities. As the company grows, we intend to build the capability to develop and scale a broader portfolio of differentiated brands.
The RoleAlpha Lion + Super Human have proven product-market fit, built a powerful growth engine, and reached the point where brand can become our next major competitive advantage.
We’re looking for a Director of Brand & Design to help define what Alpha Lion stands for—and then personally make it real. You’ll sharpen our brand strategy alongside leadership, build the identity system around it, and bring that system to life across packaging, DTC, Amazon, retail, and every major product launch.
We are not starting from zero. The foundation exists—products, distribution, and early brand signals are already in market. What we need now is someone who can take what is working, sharpen it into a clear strategic point of view, and elevate it into a cohesive, category-defining brand system. We’re looking for a Director of Brand & Design to help define what Alpha Lion stands for at its highest level—and then personally make it real. You’ll refine and strengthen our brand strategy alongside leadership, translate it into a sharper identity system, and bring that system to life across packaging, DTC, Amazon, retail, and every major product launch.
This role sits at the intersection of strategy, design, and commercial impact. The work you do will directly influence how efficiently we acquire customers, how strongly we retain them, and how much pricing power the brand can ultimately command. This is a builder role, not just a brand-management role. You’ll have real authority over how Alpha Lion shows up, but you’ll also stay close to the work. Especially early on, you’ll be working with the team, working through packaging, redesigning touchpoints, and shipping the work that transforms how customers experience Alpha Lion.
The opportunity is to take a brand that already has momentum—and turn it into something unmistakable, coherent, and difficult to copy. A brand that not only looks better, but performs better.
- Define a brand competitors can’t credibly copy. Partner with leadership to sharpen Alpha Lion’s positioning, point of view, identity, boundaries, and tradeoffs—what we stand for, how we win, and what we refuse to become.
- Turn strategy into something customers can see and feel. Personally lead and execute the evolution of our visual and verbal identity across packaging, DTC, Amazon, retail, product, and launches.
- Get your hands dirty. This isn't a role where you hand the work to an agency and review it from 30,000 feet. You’ll personally design critical brand work, collaborate with external partners where they make us better, and step into the details whenever quality demands it.
- Make every touchpoint feel unmistakably Alpha Lion. Create coherence across SKUs and channels so whether someone discovers us on Amazon, sees us on a retail shelf, or opens a package at home, they experience one powerful brand.
- Own the brand call. Be the company’s authority on brand expression. Give teams clear direction, challenge work that dilutes the brand, and make decisive tradeoffs when speed, commercial needs, and brand integrity collide.
- Shape how products go to market. Play an active role in product development and GTM, influencing positioning, naming, messaging, packaging, and launch expression before decisions become difficult to change.
- Build a system that gets stronger as we scale. Create practical guidelines, tools, decision frameworks, and lightweight governance that allow teams to move quickly without turning the brand into a collection of opinions.
- Build the capability over time. Start as a highly hands-on builder. As the volume and business justify it, help determine what brand/design talent we add and build a small, high-performing function without losing the maker mentality.
- Sharpen and elevate the brand strategy. Partner with leadership to refine Alpha Lion’s positioning, point of view, identity, and tradeoffs—clarifying what we stand for, how we win, and where we intentionally choose not to compete. Translate existing momentum into a sharper, more defensible strategic foundation.
- Define a brand competitors can’t credibly copy. Take what already exists and evolve it into a more distinct, ownable system that strengthens differentiation and improves commercial performance over time.
- Turn strategy into something customers can see and feel. Personally lead and execute the evolution of our visual and verbal identity across packaging, DTC, Amazon, retail, product, and launches—ensuring the strategy is not just defined, but fully expressed in-market.
- Get your hands dirty. This isn't a role where you hand the work to an agency and review it from 30,000 feet. You’ll personally design critical brand work, collaborate with external partners where they make us better, and step into the details whenever quality demands it.
- Make every touchpoint feel unmistakably Alpha Lion. Create coherence across SKUs and channels so whether someone discovers us on Amazon, sees us on a retail shelf, or opens a package at home, they experience one clear, elevated, and intentional brand.
- Own the brand call. Be the company’s authority on brand expression. Give teams clear direction, challenge work that dilutes the brand, and make decisive tradeoffs when speed, commercial needs, and brand integrity collide.
- Shape how products go to market. Play an active role in product development and GTM, influencing positioning, naming, messaging, packaging, and launch expression before decisions become difficult to change.
- Build a system that gets stronger as we scale. Create practical guidelines, tools, decision frameworks, and lightweight governance that allow teams to move quickly without turning the brand into a collection of opinions.
- Build the capability over time. Start as a highly hands-on builder. As the volume and business justify it, help determine what brand/design talent we add and build a small, high-performing function without losing the maker mentality.
- Alpha Lion has a sharp, ownable brand point of view that makes it clear why we are different—and why that difference matters to our customer.
- Our identity is recognizable and coherent across packaging, DTC, Amazon, retail, and launches without becoming repetitive or formulaic.
- Major brand work ships. The refresh moves from strategy and concepts into real customer-facing experiences that materially raise the quality bar.
- Teams make faster, better brand decisions with less confusion and rework because they understand the system and know where the boundaries are.
- Over time, stronger brand differentiation contributes to healthier acquisition, retention, organic demand, customer advocacy, and pricing power.
- Alpha Lion has a sharper, more defensible brand point of view that builds on existing momentum and makes it clear why we are meaningfully different—and why that difference matters commercially.
- Our identity becomes more coherent, intentional, and elevated across packaging, DTC, Amazon, retail, and launches without losing speed or flexibility.
- Existing brand assets are not just redesigned—they are up-leveled into a unified system that improves perception, trust, and conversion.
- Major brand work ships consistently, and the refresh moves from strategy and concepts into real customer-facing experiences that materially raise the quality bar.
- Teams make faster, better brand decisions with less confusion and rework because they understand the system and know where the boundaries are.
- Over time, stronger brand differentiation contributes to improved acquisition efficiency, higher retention, stronger organic demand, customer advocacy, and increased pricing power.
You are a design-led brand builder, not a traditional brand marketer who has only worked alongside creative teams, and not a production designer whose range stops at craft. You combine strong design instincts with consumer understanding, commercial judgment, storytelling ability and the leadership required to ship ambitious work through other people.
- You are passionate about building brands that mean something to people and creating experiences they want to be part of.
- You move fast. You know when the work needs another round and when it is strong enough to ship, learn and improve.
- You have high standards without becoming a perfectionist gatekeeper. Your presence creates clarity and momentum rather than bureaucracy.
- You are proactive. You see gaps, generate ideas and move the right stakeholders toward action without waiting to be pushed.
- You are evidence-led and low-ego. You can defend a strong point of view, test it against consumer and commercial signals, and change your mind when the evidence warrants it.
- You understand that Brand and Performance Marketing are complementary. You protect the proposition and brand non-negotiables while enabling channel teams to test and optimize aggressively within them.
- You can move between strategy, creative direction and execution—zooming out to protect the whole brand and stepping into the work when the moment demands it.
- 6+ years in brand and design roles within fast-moving consumer businesses, including meaningful leadership responsibility.
- A strong personal design foundation, demonstrated through brand identity, packaging, visual systems and digital or physical consumer experiences.
- A portfolio showing both hands-on design capability and senior creative leadership, with a clear explanation of what you created, directed and improved.
- Experience activating or evolving established brand strategies across DTC, Amazon, retail and physical brand expression; CPG experience is strongly preferred.
- Working fluency in Figma and Adobe Creative Suite, plus a practical understanding of packaging and production.
- Experience with multi-brand portfolios, community, activations, partnerships, athletes or creators is a strong advantage.
This is a high-visibility opportunity to shape two growing consumer brands at a company with real scale, ambition and appetite to move. The foundational work is in place; the canvas is now yours to bring to life, improve through evidence and extend across an evolving portfolio. If you want autonomy without isolation, high standards without corporate bureaucracy, and the chance to create work that matters both commercially and culturally, we would love to hear from you.
Application Process
- Apply: Submit your resume + a brief note explaining why you’d crush it in this role.
- Screen: TA team reviews for skills and cultural alignment.
- Cultural + Behavioral: In this step, you will take a personality assessment to see how you will perform in the role, then review it on a call with a cultural specialist here.
- Interview: Conversations with the hiring manager and team.
- Final Round: Case study or work simulation (role-specific).
- Decision & Offer: We move fast — typically within 2–4 weeks.
Compensation:
We believe in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates anywhere in the U.S. The expected base salary range for this position is [140,000-180,000] (USD). Your offer will reflect your experience, skill set, and where you live — we calibrate pay to ensure fairness and alignment with local markets. Beyond base pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals.
Skills Required
- 6+ years in brand and design roles within fast-moving consumer businesses, including meaningful leadership responsibility.
- Strong personal design foundation demonstrated through brand identity, packaging, visual systems, and digital or physical consumer experiences.
- Portfolio showing both hands-on design capability and senior creative leadership, with clear explanation of what you created, directed and improved.
- Experience activating or evolving established brand strategies across DTC, Amazon, retail, and physical brand expression.
- Working fluency in Figma and Adobe Creative Suite, plus a practical understanding of packaging and production.
- CPG experience (strongly preferred).
- Experience with multi-brand portfolios, community, activations, partnerships, athletes or creators (advantage).
- Ability to move between strategy, creative direction, and hands-on execution; builder mindset.
What We Do
Alpha Lion is a bootstrapped, disruptive, hyper-growth sports nutrition company that has grown 100% YOY for the past 5 years and was recently listed on the Inc 5000 list as one of the “Fastest Growing Companies in America”. Our mission is to empower all humans to achieve higher levels of performance. We believe that optimizing your potential will make a significant difference in the quality of your life and the lives of others. We do this through our innovative, scientifically studied, best-in-class products that taste amazing. Our customer obsession, passion for innovation, and commitment to quality and taste are what sets Alpha Lion apart from its competitors and the reason why our customers keep coming back.
