Director of Brand & Communications

What is this opportunity? 

We are seeking a visionary Director of Brand and Communications to define and scale our enterprise narrative, elevate market perception and build a category-defining brand in a high growth environment. This is a pivotal leadership role within the marketing team and comes during an inflection point in our growth trajectory. Reporting to the VP, Marketing and partnering closely with the CEO and executive team, you will own how we show up to the marketing shaping our corporate narrative and building the communications and brand infrastructure required to support rapid scale.  You will lead an integrated function spanning brand content, communications, crisis communications readiness, analyst engagement (e.g. KLAS, Gartner) website strategy and executive visibility. For the right leader this may be an opportunity to move from operating within a scaled machine to building and shaping the narrative of a category leader with executive access, enterprise influence and the ability to architect the function end-to-end. 

Who are you?

You are an enterprise storyteller and brand architect who knows how to translate business strategy into market influence. You bring the strategic depth of a senior communications leader but are energized by the opportunity to build, stand up programs and shape perception by creating a durable narrative advantage in a high growth company.  You thrive in an environment where you can create structure from ambiguity and directly influence company trajectory. Having experienced working in fast paced environments you know how to prioritize speed and quality and outcomes vs. volume. 

How will you contribute?

Corporate Narrative & Messaging Architecture

• Define and operationalize the company’s corporate narrative, ensuring alignment to platform vision, market differentiation and growth strategy
• Translate business and product strategy into compelling messaging  frameworks for customers, partners, analysts, media and employees
• Establish narrative governance across marketing, sales, product and executive communications

Brand Strategy & Leadership

• Define and evolve the company’s brand identity and voice to ensure consistency across all touchpoints
• Lead brand initiatives to reinforce market leadership and differentiation.
• Embed brand strategy across GTM program, product launches and customer storytelling

Team Leadership & Development

• Lead a lean team of creative professionals and manage agencies and contractors
• Employ an AI-first approach for content creation 
• Foster a culture of collaboration, innovation, and accountability and coach for career development

Public Relations & Communications

• Own the global PR strategy, including agency selection, management, performance and budget
• Drive proactive media engagement to elevate thought leadership, innovation and market authority
• Lead press strategy across product launches, partnerships, funding, customer milestones and corporate announcments 
• Prepare and position executives for media visibility and speaking opportunities
• Develop and operationalize crisis communications frameworks and response protocols
• Serve as strategic advisor to executive leadership during sensitive or high risk situations
• Conduct proactive scenario planning and media training

Analyst Relations

• Own analyst relations strategy
• Shape analyst understanding of company vision, platform narrative and differentiated value
• Lead preparation for analyst evaluations, reports, and briefings
• Partner with Product Marketing and Product to align roadmap storytelling with analyst expectations 

Content Strategy & Content Marketing

• Develop and execute a content strategy that drives awareness, engagement, and market authority
• Oversee the production of high-impact content, including reports, videos, case studies, executive POVs, and multimedia storytelling, whitepapers
• Ensure content supports both brand elevation and pipeline generation

Creative Development & Execution

• Direct graphic design, multimedia production, and visual storytelling
• Lead copywriting initiatives, ensuring messaging consistency across channels and sales assets.
• Oversee development of creative assets for integrated GTM initiatives.

Website Optimization & Search Engine Optimization (SEO)

• Own corporate website strategy, performance and roadmap
• Lead narrative architecture, UX, SEO and conversion optimization
• Position the website as the system of record for corporate story and buyer engagement
• Partner Director, Marketing to maximize digital performance and to maximize website performance 

Cross-Functional Collaboration

• Partner closely with Product Marketing, Lifecycle Marketing, Product, Sales, and Customer Success teams to align brand and content strategies with business goals.
• Work with internal and external stakeholders to bring campaigns to life and ensure alignment across teams.

Performance & Budgetary Management

• Establish KPIs across brand equity, share of voice, analyst perception and digital performance
• Manage communications and brand budget, optimizing spend and agency ROI
• Analyze impact and prioritize initiatives that strengthen brand and drive growth 

What qualifications and skills will help you to be successful? 

Experience

• 10 + years of experience in brand, corporate communications, PR management and content creation with at least 3 years in a leadership role at a high-growth B2B healthcare company
• Experience operating at or partnering closely with executive leadership in high growth B2B environments 
• Proven success building brand and communications functions that scale with company growth
• Experience leading analyst relations programs

Skills

• Executive-level storytelling and narrative development 
• Experience advising senior leaders on communications and reputation strategy
• Strong organizational leadership and team building capabilities
• Strong leadership and people management skills with the ability to build, inspire and guide a high-performing team in a dynamic environment.
• Exceptional communication, storytelling, and creative skills, with the ability to present complex ideas clearly and persuasively.
• Depth of expertise in brand and content marketing with breadth of expertise in website management, SEO, conversion rate optimization, multimedia production, public relations and social media management.
• Superb project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
• Excellent cross-functional collaboration skills with the ability to influence and build alignment across diverse stakeholders.
• Ability to thrive in a fast-paced, high-growth environment with shifting priorities and evolving business needs.
• Command of established and emerging technologies used by brand and content professionals to execute and scale high-quality content development. 

This is a unique opportunity to join a startup that has a meaningful impact on thousands' well-being and mental health.
We have

• A product that positively impacts people's lives every single day.
• A team of amazing people with a shared vision and the infinite drive to make it happen
• The base pay range for this position is $160,000- 190,000 per year. The determination of what a specific employee in this job classification is paid depends on several factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
• In addition to your compensation, we offer wide and generous health benefits, significant equity and 401(k) plans matched to 4%
• Flexible PTO + Additional mental health days off you can take any given moment simply because you need them.
• Fully remote work environment
• Opportunity to build, grow, and become highly instrumental in shaping how technology can increase the effectiveness of therapy.