Director, Brand Communication and Verbal Identity
Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential.
Vision
In every one of our offices, you’ll find the simple secrets to our success: People who have found their purpose. Teams that are encouraged to work with one another. All sorts of thinkers, dreamers and builders who are naturally both creative and strategic. At Siegel+Gale, you’ll have an endless supply of new experiences as you do work that resonates with people all over the world—and you’ll do it in an environment that helps you grow.
Brand Communication team
The Brand Communication team uses the power of language to help clients express new ideas, simplify complex topics and communicate in clear, effective and meaningful ways. We’re a team of writers, developing verbal identity, brand voice, messaging and content strategies for our clients. We also create written content across channels for them, including content for digital products and brand campaigns.
What we’re looking for:
You’re a phenomenal writer. You love language. You loathe jargon. You believe structure and tone can change the world, or at least someone’s mind. You can say the same thing 20 different ways but keep going until you find the best way. You’re just as comfortable presenting ideas to clients as you are mentoring up-and-coming writers. You are smart, nice, unstoppable and inclusive.
As a Director, Brand Communication at Siegel+Gale, you will:
- Lead verbal identity and writing assignments, including providing senior oversight and interfacing with senior clients
- Guide client presentations and pitches, and direct internal client teams
- Collaborate with design and strategy teams to enhance compelling and cohesive creative and strategic output
- Establish influential relationships with clients' communication teams
- Recruit and assign work to freelancers, when needed
- Maintain consistent client contact to build long-term relationships and identify opportunities to grow business
- Act as an expert and thought leader in new business efforts
- Guide aspects of new business proposals, defining approach, pricing and scopes of work
- Explore and define AI-related verbal identity approaches and deliverables
- Facilitate group ideation sessions
- Ensure high-quality writing and across multiple client projects
- Have the opportunity to to build the practice and a team over time
You’re a great fit for this position if you have:
- Blends creative writing capabilities with understanding of business and branding objectives
- 8+ years of relevant experience
- Exceptional all-around creative writing / copywriting and content strategy skills
- Experience concepting and developing campaigns
- Working knowledge of major branding topics (strategy, research, design, etc.)
- Expertise in multiple industries, including B2B
Siegel+Gale continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Siegel+Gale does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.
What We Do
Do you have a clear point of view?
We do. And it’s simple.
We believe in the power of simplicity. As a global brand-led experience firm, we own it, defend it and live by it. With unlimited imagination and a dedication to the facts, we create brand experiences that cut through the clutter—and unlock success—for our clients.
Siegel+Gale was founded with a clear point of view: that simple is smart. In 1969, branding pioneer Alan Siegel, frustrated by the complexity of communications across industries, set out to help organizations create simpler experiences. Experiences that better serve their audiences—and their bottom line. From designing the iconic NBA logo to changing how Americans pay taxes with the 1040EZ, we’ve been champions of simplicity ever since.
Today, we partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. Because brands that embrace simplicity forge deeper relationships with their customers and employees—and unleash powerful business results.
The choice is simple. Is your brand next?
