Director, Audience & Measurement Partnerships

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New York, NY, USA
Hybrid
AdTech • Digital Media
GSTV is a data-driven, national video network delivering targeted audiences at scale at fuel retailers.
The Role

GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
 
GSTV Values:
●      Growth Focused
●      Social Accountability
●      Tenacious Behavior
●      Valued Actions
 
Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).
 
GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.
 
DIRECTOR, AUDIENCE & MEASUREMENT PARTNERSHIPS
 
Summary:
As the Director of Audience & Measurement Partnerships, you will be the primary owner of GSTV’s audience and outcome measurement ecosystems. You will vet, onboard, and manage partnerships with leading ad tech and measurement providers to ensure that campaign effectiveness is accurately captured across key outcomes including foot traffic lift, sales lift, and brand lift. You will serve as a strategic expert on data quality, methodology validation, and measurement innovation to enable GSTV’s growth across priority advertiser categories.
 
Responsibilities:
Responsibilities include, but are not limited to:
Measurement Strategy & Innovation
·       Lead GSTV’s measurement strategy by evaluating and evolving our third-party measurement capabilities
·       Assess data sources, methodologies, sample design, and reporting rigor to ensure reliable and actionable measurement results
·       Identify new partners and solutions to expand our ability to measure against media goals and business outcomes
·       Champion best practices and thought leadership in audience + outcome measurement across the organization
·       Own day-to-day relationships with measurement vendors – negotiating scopes, managing performance, and optimizing deliverables
·       Align partnership capabilities with product and category needs (e.g. Pharma, CPG, QSR, Auto Service, Finance)
·       Collaborate with legal and operations teams throughout evaluation and onboarding process
·       Work closely with Marketing and Sales colleagues to ensure measurement findings are positioned clearly and persuasively, applying results to drive revenue growth
·       Develop internal enablement and documentation to help scale measurement adoption
·       Conduct regular audits of methodology and campaign reporting
·       Establish standardized guidance for test design, control group creation, and KPIs across partners
·       Partner with other Insights & Analytics team members to troubleshoot data issues and enforce high-quality execution
·       Other duties as assigned
 
Requirements: 
Required skills:
·       Strong understanding of location-based data, audience measurement currency, foot traffic + sales lift methodologies, and brand studies
·       Skilled at simplifying complex data concepts for non-technical audiences
·       Proven ability to build and influence strong vendor relationships
·       Adept at managing multiple projects in a fast-moving environment
·       Curious, resourceful, and always pushing to improve the status quo
 
The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
Education and/or Experience:
Experience:
·       6-8+ years of experience in media measurement, ad tech, or marketing analytics
 
Education:
·       Bachelors degree required, preferably in a discipline such as sociology, psychology, economics, marketing, or other quantitative areas
 
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.
 
Note: The expected salary range for this position is based on a combination of experience and qualifications for the position, as well as geographic location to align with local market.
 

GSTV Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GSTV and has not been reviewed or approved by GSTV.

  • Flexible Benefits Pay appears to be presented with employer-stated salary ranges in several job ads, which supports clearer expectation-setting. Remote/hybrid work situations and commuter/parking differences by location also point to benefits flexibility.
  • Healthcare Strength Medical, dental, and vision plans are described as nationwide with multiple options, alongside ancillary coverage like critical illness and accident programs. Company-paid short- and long-term disability and life/AD&D from day one for full-time team members strengthens the overall protection package.
  • Leave & Time Off Breadth Time off is described as flexible PTO plus paid holidays, paid sick time, paid parental leave, and additional wellness and community-service days. Mentions of volunteer hours and occasional wellness closures further broaden total time-away-from-work benefits.

GSTV Insights

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The Company
HQ: Detroit, MI
145 Employees
Year Founded: 2005

What We Do

GSTV is a data-driven, national video network with tens of thousands of locations across the country. Reaching over 40% of American adults monthly, our broadcast engages viewers with full sight, sound, and motion video as they fuel their vehicles — an essential waypoint on their consumer journey. We not only offer consumers everything they want to know on the go with engaging, uplifting content, we deliver measurable results for the world’s largest advertisers through immediate action and lasting brand impressions. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. Our convenience and fuel partners include 7-Eleven, Arco, BP, Chevron, Gulf, Kwik Trip, Circle K, Speedway, ExxonMobil, Sunoco, Phillips 66, and Marathon.

Why Work With Us

GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.

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