A fast growth media company conceived of and for the digital age, looking to revolutionize how premium content is created, shared, and monetized.
We first site launched in the early months of 2011. Since then it has proven to be one of the fastest growing content sites ever and THE fastest growing site within our space.
We have a best-in-class suite of benefits including, medical, dental, vision, disability, life insurance, tax-free commuting benefits, and a 401(k) plan.
Casual, fun, productive work environment.
Job Description
The Director of Audience Development
will play a key role in the company’s efforts to grow audience and
revenue by formulating and executing strategies to online reach and
readership through innovative, cutting-edge partner relationships and
marketing channels. This position will manage The Daily Meal’s consumer
marketing and customer acquisition budget as well as day to day
activities with social platforms, Google News and The Daily Meal
Culinary Content Network (a 400+ blogger network).
In this position you will:
- Assume P&L responsibility for all efforts to acquire and retain readers for The Daily Meal.
- Oversee the development of marketing strategies, communication plans, timelines, and special projects.
- Direct day to day activities with all traffic partners including MSN, Yahoo, Fox News and more.
- Direct and develop overall circulation strategy for all subscriber and single copy programs and sources.
- Actively identify and recruit new partners for content syndication with a goal for driving visitors back to The Daily Meal.
- Develop and execute strategies that increase readership in key syndicated research studies used by media planners.
- Continually
evaluate and make recommendations to develop and enhance database
marketing capabilities that would help in attacking new consumers to
trial the site. - Proactively communicate “audience story” to advertising sales department and all employees.
- Represent the company internally and externally on key industry committees and events.
- Strong business development orientation
- Strong database marketing orientation
- Excellent team leadership skills with the ability to prioritize objectives and simultaneous demands
- Comprehensive knowledge and experience in all sources of audience development and retention
- Familiarity with subscription-based product models
- Analytical and strategic thinker
- Good understanding of consumers and able to provide and articulate their point of view
- Knowledge and understanding of consumer habits and how to generate engagement through digital desktop and mobile source.
- Ability to balance short term financial targets with long term marketing goals.
- Ability
to work with managers in other departments (Ad sales, Editorial),
manage sideways and evangelize the audience development department’s
initiatives - Bachelor’s degree required; graduate degree in marketing preferred
All your information will be kept confidential according to EEO guidelines.
Top Skills
What We Do
SMG is a fast growth media company conceived of and for the digital age. Media by definition is about content. This is true online or off. But end users expect more of their content experience online and that is what SMG sets out to deliver in each of its industry leading sites.
The Daily Meal was the first site launched by SMG in the early months of 2011. Since then it has proven to be one of the fastest growing content sites ever and THE fastest growing site within the food space. The Active Times was launched in late June of 2012 and is also experiencing unprecedented growth.
In each case our editors strive to provide our readers with the best content available in the respective fields of each site and to do so at a scale well beyond anyone else in the category. By delivering insightful journalism, great professional-grade video and in depth data we hope to delight and fulfill all our visitors’ expectations and informational needs.
The company was successfully sold to Tribune Publishing in December of 2016.
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