Director of Analytics & Insights

Director of Analytics & Insight

About Kalkomey 

Kalkomey Enterprises is the trusted guide to outdoor success. Our platform connects millions of people to the outdoors every year, and we are the leading provider of safety-related education for outdoor recreational activities such as hunting, fishing, boating, snowmobiling, and more across North America. Since our founding in 1995, we’ve expanded to offer over 360 high-quality online educational courses, a suite of integrated web and mobile applications, and resources tailored to ensure outdoor enthusiasts recreate safely and successfully. 

We believe in making data central to our decisions — from improving engagement to optimizing marketing, product effectiveness, and business growth. To help us scale that, we’re looking for a strategic leader who will shape our analytics & insights direction, ensuring insights are timely, accurate, and actionable. 
You must reside in one of these US states: AZ, CO, FL, IL, IN, KY, MA, MD, MI, MN, NC, NV, OR, PA, RI, TX, VA, VT, WI or one of these provinces in Canada: Ontario

What You’ll Do:

• Define and lead the Analytics vision and roadmap, aligning closely with company strategy, OKRs, and growth goals. 

• Build, manage, and mentor a small but high-performing team of Data Analysts. 

• Partner cross-functionally (Product, Marketing, Sales, Finance) to identify key metrics, design experiments (A/B testing, user cohorts, funnels), and surface actionable insights. 

• Own data visualization and analytics infrastructure in collaboration with Data Engineering / IT to ensure data integrity, scalability, and reliability. 

• Ensure reporting and dashboards (executive-level, product, marketing, operational) are accurate, timely, user-friendly, and visually intuitive. 

• Translate complex data sets into clear narratives and recommendations for leadership and stakeholders. 

• Establish and enforce data governance, metric definitions, platform/tool standards, and access controls. 

• Monitor business performance through metrics and KPIs; provide guidance and course-correction as needed. 

• Stay current on analytics trends, tools, and best practices; recommend investments in analytics/BI platforms and approaches.

What You’ll Need (Minimum Qualifications):

• 10+ years of experience in analytics, business intelligence, or a related data role, with at least 4-5 years in a leadership role managing teams. 

• Proven experience designing and implementing analytics infrastructures: dashboards, reporting tools, and Data Governance. 

• Strong hands-on with SQL / querying, data modeling, and some familiarity with modern data stacks (e.g. dbt, Snowflake, BigQuery, Redshift). 

• Experience with BI / visualization tools (e.g. Tableau, Looker) 

• Demonstrated ability to drive insights from product, marketing, and customer data: funnel analysis, retention, attribution, cohorts, experiments. 

• Excellent communication skills; ability to present to senior leadership, non-technical stakeholders; translate data into business impact. 

• Strong strategic thinking; ability to see the big picture and synthesize multiple data sources. 

• Comfortable in ambiguous or fast-paced environments; able to prioritize across many projects and deadlines. 

Nice to Haves:

• Experience in education / online learning / digital content platforms. 

• Experience in outdoor, recreation, or mission-driven organizations. 

• Prior experience leading analytics in a SaaS or subscription-based business. 

• Experience with experimentation platforms / AB testing frameworks. 
   

Competencies:

Strategic Leadership – Defines and executes a forward-looking analytics strategy that aligns with business objectives and drives measurable growth.

Data-Driven Decision Making – Translates complex data sets into clear, actionable insights that guide strategic and operational decision-making across the organization.

Technical Expertise – Demonstrates deep knowledge of analytics tools, data modeling, SQL, and BI platforms to ensure the integrity, scalability, and reliability of analytics systems.

Cross-Functional Collaboration – Partners effectively with Product, Marketing, Finance, and Operations to identify key metrics, design experiments, and surface insights that influence company-wide initiatives.

People Development – Builds, mentors, and leads a high-performing analytics team, fostering a culture of curiosity, accountability, and continuous learning.

Analytical Insight – Applies advanced analytical methods, including cohort analysis, A/B testing, and performance measurement, to drive product, marketing, and business optimizations.

Operational Excellence – Establishes robust governance frameworks, metric definitions, and standardized reporting to ensure consistency and transparency in data usage.

Communication and Influence – Clearly communicates data insights and recommendations to senior leadership and non-technical stakeholders, shaping business strategy through evidence-based storytelling.

Innovation and Continuous Improvement – Stays ahead of analytics trends and emerging technologies, continuously enhancing the organization’s analytical capabilities and infrastructure.

Adaptability – Thrives in fast-paced, evolving environments, balancing strategic vision with hands-on execution to deliver impactful results.

What We Offer:

In addition to a competitive salary and annual bonus, we offer these great benefits:

• Employer matched 401(k)
• Medical/Dental/Vision insurance with generous employer contributions (including HSA)
• Maternity and Paternity leave and benefits
• 3 weeks paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule
• Annual wellness allowance, as well as a paid mental health day once a year for when you need it
• Automatic WFH contribution to each paycheck
• Employee Assistance Program (EAP)

Kalkomey Enterprises, LLC is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.