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Summary
As the Europe & Africa Agency Lead at X, you will play a critical role working with key holding companies. You’ll help develop strategic relationships, from the global holding company-level to individual agencies of all types (creative, media social, etc), to ensure that we deliver optimal value to agencies. You will play a key role in supporting agencies with best practices, education, API support and research opportunities. We want agencies to innovate breakthrough programming featuring X; the Agency Development Lead will play a critical role in arming agencies with the knowledge and tools to develop and sell through ideas to their clients. You will be accountable for driving revenue growth and relationships with key agency partners via strategic alliances, education, client partnering and ideation directly with the Agencies.
Responsibilities
Increase revenue across active accounts and unlock new clients
Build trusted partnerships, expand and deepen relationships and facilitate active communication between agencies and X
Partner with the X Global Agency Team in New York to develop and execution of trading strategies to agree collaborative trading agreements with holdcos that drive incremental revenue for X and value for the Agency
Develop and build educational training programs to inform about our products, brand safety tools and best practices for advertising on X
Demonstrate how and why individuals use X to help marketers identify and inspire authentic uses of X for their brand or clients
Ensure that agencies’ voice, opinions, ideas and feedback are being conveyed back to X and its Marketing and Product Development teams. This includes working on sales materials development and providing input about advertiser insights and needs for new products, features and solutions
Partner with X Europe & Africa Sales Leadership and in market agency teams to develop agency support plans, growth strategies and on day to day matters to remove blockers, increase revenue from existing accounts and unlock new advertisers
Develop and build first class programs for their brands and to uplevel their creative thinking and deliver positive business impact for their clients
Discover, catalog and 'case' great X usage stories and evidence that will help shape the agency, brand and media world's understanding of how brands can use X
Provide an overview of the X ecosystem, including owned- and operated-X properties and third party partners and services that rely on the X API, e.g., power-user platforms, campaign management, and analytics services
Consult about use and set up of X data, visualizations and other ways to display real-time X activity within agency and brand environments
Advise agencies about Ad tech partners, programs and (re)structuring they might consider to increase the knowledge, or improve the performance, of their internal account teams
Qualifications
BA/BS degree preferred: Masters degree or equivalent experience a plus
12+ years marketing experience in an agency or media sales support function with a focus on emerging and social media
Demonstrated ability to think strategically about a particular industry and/or product set
Deep expertise in social media platforms, and demonstrated experience in X best practices
Strong client-facing, sales and commercial skills.
Familiarity with agency holding companies and strong relationships across the agency landscape
Ability to partner within cross-functional teams, to consult and bring ideas to the table
Ability to build internal networks to accomplish goals through collaboration with resources across teams
Strong writing and copy editing skills
A self-starter who takes initiative and is action oriented
Can balance the need for quick turnaround with longer-term strategic efforts Is flexible and can deal effectively with changes in priorities or ambiguity Is driven and solution-oriented and can overcome obstacles to drive projects through completion
Comfortable with a fast-paced, always-on, start-up environment
Strong PowerPoint and Keynote skills
Alignment to X’s vision and core values
Top Skills
What We Do
We serve the public conversation. We believe real change starts with conversation. That’s why it matters to us that people have a free and safe space to talk. We put people first. Be you, really. That’s how we build trust. Together we’re creating a culture that’s supportive, respectful, and a pretty cool vibe. Sure, we’re not perfect, we’re people. But we’re open and honest about who we are and what we do.
Why Work With Us
Life’s not about a job, it’s about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we’ll do what’s right (not what’s easy) to serve the public conversation.
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