Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Reports to: SVP, Global Head of Media & Brand Partnerships
Location: New York, Los Angeles, Chicago
Type: Full-time
About the Role:
The Director of Ad Strategy & Operations is a hybrid leadership role that combines technical media expertise, client-facing strategy, and operational oversight. This person will oversee both Ads Account Management and Ad Operations, managing the execution and optimization of both auction-based and reserve media across MrBeast’s ecosystem—including YouTube, social platforms, and owned-and-operated channels.
In this role, you’ll be responsible for building and delivering full-funnel media solutions that integrate seamlessly with branded content, creative, and production. You’ll partner cross-functionally with sales, partner solutions, measurement, and platform teams to ensure flawless execution and drive performance for the world’s leading brands.
Key Responsibilities:
Strategic Media Leadership- Lead the development of integrated media strategies across auction and reserve, aligning with brand objectives, funnel stage, and campaign KPIs.
- Partner with Sales and Partner Solutions teams to build full-funnel paid media solutions that complement branded content and IP activations.
- Serve as the internal expert on platform capabilities (YouTube, TikTok, Meta, programmatic), guiding how to best leverage each channel within a broader media plan.
- Stay ahead of media innovation, data privacy, and platform changes to advise brands on how Beast integrates with their broader marketing mix.
- Lead and mentor a growing team of Ads Account Managers and Ad Operations Specialists, overseeing trafficking, pacing, optimization, and client delivery.
- Establish best-in-class workflows, QA processes, escalation protocols, and performance reviews to ensure smooth, consistent execution at scale.
- Oversee trafficking, tagging, and delivery using Google Ad Manager (GAM), DV360, TikTok Ads, and other paid platforms.
- Collaborate with creative and production teams to align timelines, specs, and formats for media delivery.
- Ensure all media campaigns are optimized for viewability, completion, lift, and other client-defined metrics.
- Lead implementation of measurement strategies, including Brand Lift, MMM integrations, and third-party platforms (e.g., VideoAmp, Rockerbox, Google Brand Lift).
- Partner with data/engineering teams to integrate tracking pixels, conversion events, and audience targeting strategies.
- Guide brands on how to integrate Beast media with their own data stacks and measurement frameworks.
What You’ll Bring:
- 10+ years in media strategy, digital ad operations, or performance marketing—ideally at a publisher, platform, or advanced creative media company.
- Deep technical expertise in GAM, DV360, YouTube Ads, and ideally TikTok/Meta ad platforms.
- Proven experience leading teams across media planning, account management, and ad operations.
- Strong client-facing skills—comfortable translating technical requirements into business solutions and managing media expectations.
- Ability to partner cross-functionally with creative, sales, and production teams to deliver cohesive, high-performing campaigns.
- Familiarity with full-funnel measurement tools and integrations (e.g., brand lift, attribution modeling, pixel tracking).
- Thrives in a fast-paced, high-growth environment with high expectations and a collaborative mindset.
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days
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What We Do
The YouTube Streamy Awards' 2020 Creator of the Year Accomplishments - Raised $20,000,000 To Plant 20,000,000 Trees - Given millions to charity - Donated over 100 cars lol - Gave away a private island - Given away over 100 ps4s lol - Gave away 1 million dollars in one video - Counted to 100k - Read the Dictionary - Watched Dance Till You're Dead For 10 Hours - Read Bee Movie Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It's Every Day Bro For 10 Hours - Ran a marathon in the world's largest shoes - Adopted every dog in a shelter You get the point haha
