ABOUT THE ROLE
The Director of Ad Operations will be responsible for overseeing and optimizing all aspects of our advertising operations to maximize revenue and efficiency. This position requires a strategic thinker with strong leadership abilities, exceptional analytical skills, and a deep understanding of digital advertising platforms and technologies. The ideal candidate will be proactive, detail-oriented, and able to thrive in a fast-paced and dynamic environment.
YOUR DAY TO DAY
- Develop and execute strategic plans to optimize ad operations processes and workflows, ensuring seamless execution and delivery of advertising campaigns.
- Manage a team of ad operations professionals, providing leadership, guidance, and support to drive performance and productivity.
- Collaborate with media planners and SMEs to align ad operations strategies with the goals and objectives of our campaigns.
- Monitor and analyze key performance metrics and industry trends to identify opportunities for optimization and improvement.
- Implement best practices and standards for ad trafficking, campaign management, ad quality assurance, and full funnel optimization.
- Oversee the implementation and integration of ad technologies and platforms, such as ad servers, DSPs, SSPs, and DMPs, to streamline operations and enhance performance.
- Develop and maintain relationships with advertising partners, vendors, and technology providers to stay informed about industry developments and opportunities.
- Ensure compliance with relevant regulations and industry standards, including GDPR, CCPA, and IAB guidelines.
- Prepare regular reports and presentations for senior management to communicate performance, trends, and insights.
WHAT YOU BRING
- Bachelor's degree in business, marketing, advertising, or a related field; advanced degree preferred.
- 7+ years of experience in digital advertising operations, with a proven track record of success in a leadership role.
- Deep understanding of digital advertising ecosystem, including ad serving technologies, programmatic advertising, ad exchanges, and data management platforms. Specifically, DCM, Google Tag Manager, Google Analytics, DV360.
- Strong analytical skills and proficiency in data analysis tools and techniques.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- Proven leadership abilities, with experience managing and developing high-performing teams.
- Ability to thrive in a fast-paced and dynamic environment, with a strong focus on results and continuous improvement.
Location: Austin (3 days/week in office)
Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.
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What We Do
Prophet is a consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s growth that is rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.
With 15 global offices and over 600 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them across consulting, experience and creative capabilities. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.
Prophet is an equal-opportunity employer and strives to build a firm of many voices. We are committed to building a team that represents a variety of backgrounds, perspectives and skills. All employment, promotion and evaluation decisions are based on qualifications, merit and business need.
