The Director of Accounts will lead and scale a division of the Account Management function, owning client relationships, campaign performance, team development, and financial outcomes for a portfolio of law-firm clients. You’ll partner closely with Sales, SEO, Content, Paid Media, Organic Social Media, Design & Dev, and Technical teams to deliver end-to-end SEM strategies (content, technical optimization, keyword strategy, and paid channels) that drive aggressive, measurable growth. This role is a senior, client-facing leadership position that acts as the escalation point for complex client situations and is responsible for retention, growth, and operational excellence.
Responsibilities- Lead and grow the Account Management team: hire, onboard, coach, set goals, run regular 1:1s and performance evaluations.
- Own client retention and growth across your team’s portfolio and act as the client escalation point alongside Account Managers.
- Help build and manage client budgets and forecast spend to achieve client ROI and company revenue goals.
- Collaborate with operations to ensure timely delivery of services and campaign milestones across cross-functional teams (SEO, Content, Ads, Technical).
- Drive strategic, high-value client conversations (quarterly business reviews, roadmaps, upsell/cross-sell opportunities).
- Define and track KPIs and success metrics (retention, MRR, client satisfaction, on-time delivery, campaign performance).
- Create, document, and continuously improve SOPs, playbooks and reporting for the Accounts team.
- Provide structured feedback, career development and training to Account Managers, including run regular skills enablement.
- Lead incident and escalation resolution, preserving client trust and ensuring root-cause remediation.
- Produce executive-level reporting and communicate team progress, risks and opportunities to senior leadership.
- Partner with Sales to ensure smooth handoffs and prioritization of client needs.
- Client retention rate and MRR retention meet or exceed company targets.
- Portfolio revenue growth (net new + expansions) increases year-over-year.
- Client satisfaction / NPS scores improve.
- Team KPIs and expectations are met consistently and to high quality standards.
- On-time delivery and reporting across accounts.
- Account Manager retention, promotion rate and competency improvements.
Requirements
- 5+ years of account management or client services experience at an agency or product company
- 2+ years in a people-leadership role (or equivalent).
- Proven track record managing teams of Account Managers and leading client-facing engagements.
- Legal marketing experience with law firm clients.
- Strong understanding of paid search, SEO, technical optimization, content strategy, and how these channels work together to drive outcomes.
- Ability to work in high pressure client-facing consultations
- Demonstrable experience building and managing budgets, forecasting, and reporting on financial/account performance.
- Excellent written and verbal communication; comfortable presenting to executives and leading strategic client conversations.
- Exceptional organizational and project management skills
- Ability to self-direct and manage multiple projects simultaneously
- Conflict resolution and escalation management experience; strong negotiation skills.
- Great aptitude in building and maintaining customer relationships
- Data-driven: experience defining and reporting against KPIs and using analytics tools (e.g., GA4, Search Console, reporting platforms).
- Experience with CRM/PM tools (HubSpot, ClickUp or similar).
- Bachelor’s degree in Business, Marketing, Communications, Sales or equivalent experience (BS/BA preferred — or equivalent work experience).
- Preferred: Experience scaling account operations and building SOPs for growing teams.
Benefits
- Annual Salary of $100k
- Work remotely from home
- Unlimited PTO
- $100 Wellness Reimbursement Program
- 401(k) with 3% employer match (Safe Harbor)
- 100% Health Insurance (including fully employer-funded coverage)
- Career growth opportunities and a supportive coaching culture
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What We Do
There are thousands of “SEO experts” and most give you zero accountability. You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization. The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak. We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results. “The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page. SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly: Deliver proof, not promises. Our clients rank for keywords like: ⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.) ⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.) ⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.) We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.” The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t. Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast. You deserve better; that’s why we exist. We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now. Let's Talk.
