Director of ABM and Demand Generation

Description

About us:

Since launching the industry’s first AI coding assistant in 2018, Tabnine has pioneered generative AI to elevate the coding experience for over a million developers worldwide across thousands of companies. Our mission is to help development teams of every size speed up and simplify the software development process with AI, while maintaining standards of privacy and security. Tabnine boosts engineering velocity, code quality, and developer happiness by automating the coding workflow through AI tools customized to their teams. Unlike generic coding assistants, Tabnine is the AI that you control. We’re looking for top-tier talent to join the Tabnine team and we’d love to hear from you!

About the role:

We’re seeking a data-driven, execution-focused Director of ABM and Demand Generation to execute our end-to-end account-based marketing programs. This role is responsible for launching and optimizing multi-tiered ABM campaigns (1:Many, 1:Few, 1:1) in support of pipeline generation from target accounts, product launches, and growth across both net-new and expansion motions. You’ll partner closely with Product Marketing, Inside Sales, and RevOps to accelerate enterprise revenue.

***To apply, please submit your resume and 1–2 examples of ABM or demand generation campaigns that resulted in measurable pipeline creation.***

Responsibilities

Key Responsibilities:

ABM Execution and Campaign Management

• Launch and optimize 1:Many, 1:Few, and 1:1 ABM campaigns on LinkedIn against strategic account lists.
• Customize creative, offers, and messaging using generative AI and tools like veed.io, Luna, Leonardo.AI, and Canva.
• Execute campaign briefs from the Head of Marketing to increase brand visibility and lead flow from high-priority industries and accounts.

Signal Intelligence and Funnel Progression

• Use Dreamdata, Hubspot, and analytics tools to identify engagement signals and move accounts through the funnel.
• Detect high-intent behavior in 1:Many campaigns to activate accounts into 1:Few and 1:1 motions.
• Maintain a testing log across stages of the ABM funnel to drive continuous optimization and learning.
• Test offers including our weekly webinars and gated content to generate qualified leads from retargeting our buying group at target accounts

Pipeline Impact and Revenue Alignment

• Execute campaigns aligned to our integrated marketing campaigns framework that generate interest and engagement with the buying group at target accounts
• Collaborate with the Director of Inside Sales and RevOps to manage lead handoff, attribution, and campaign performance.
• Create and maintain lead sources and workflows within Hubspot in line with our operations framework

Events and Product Launch Support

• Oversee the execution of key marketing events, including planning, promotion, and lead capture. 
• Support GTM initiatives and product launches against product launch and campaign briefs provided by the Director of Product Marketing and Head of Marketing.

Web & Conversion Infrastructure

• Build and update WordPress landing pages using templates and embed Hubspot forms for campaign-specific conversions.

Requirements

Requirements:

• 6–10 years of experience in B2B marketing, with 3+ years in ABM or demand gen roles.
• Proven success running high-impact ABM campaigns with measurable pipeline contributions.
• Hands-on experience with LinkedIn Ads, Dreamdata, Hubspot, metadata, or clay and full-funnel reporting.
• Strong creative execution using generative AI and video tools (Luna, Leonardo.AI, veed.io, Canva).
• Operational proficiency in lead routing, source tracking, and ad testing/optimization. 
• Familiarity with WordPress and Hubspot CMS.
• Bias for action, iterative approach, and a balance of quantitative thinking and creative execution

Nice to have

Nice to Have:

• Experience targeting enterprise technical decision makers inside the engineering organization 
• Background in developer tools or enterprise SaaS

***To apply, please submit your resume and 1–2 examples of ABM or demand generation campaigns that resulted in measurable pipeline creation.***