Digital Strategy Specialist

The Digital Strategy Specialist combines strategic thinking with hands-on execution across SEO, website management, content strategy, and email marketing. This role works closely with leadership and cross-functional teams to develop and support digital initiatives, bringing structure to complex challenges while building expertise and judgment over time. This role contributes to organic performance and user experience by conducting keyword and competitive analysis, developing SEO-informed website strategies, and translating insights into actionable direction for content teams, designers, developers, and clients. The Digital Strategy Specialist works at the connective tissue between discovery, strategy, and execution, learning to move between technical analysis and strategic storytelling.

Essential Duties & Responsibilities

Conduct SEO and digital research to support strategy development

• Perform keyword research, search intent analysis, and competitive audits using industry tools to identify digital opportunities.
• Synthesize research findings, analytics data, and stakeholder input into clear strategic recommendations with guidance from leadership.
• Support technical SEO audits and analysis to identify performance gaps and inform strategic recommendations.
• Participate in discovery discussions with clients and internal teams to understand business objectives, user behavior, and competitive positioning.

Support website strategy and optimization efforts

• Support development of site maps and information architectures based on keyword research, user behavior and business objectives.
• Review website designs and structures against strategy, documenting SEO and user experience recommendations for stakeholder alignment.
• Identify and communicate content optimization opportunities across existing websites, including reorganization, updates, and content gaps.
• Work collaboratively with development and design teams to support implementation of strategic recommendations.

Support digital projects and initiatives

• Contribute to strategy workstreams and projects, supporting planning, organization, and execution with leadership guidance.
• Create SEO-focused content briefs, optimization roadmaps, and site map documentation that help teams and clients understand strategy and priorities.
• Monitor project performance and flag issues, gaps, or decisions needed for leadership review and direction.
• Support healthy engagement delivery through organized work, clear communication, and collaboration across teams.

Develop proficiency with digital tools and platforms

• Build working knowledge of SEO tools (SEMrush, Ahrefs, Google Search Console, Analytics) to conduct analysis and support research.
• Learn to use CMS platforms and email marketing systems, supporting implementation and best practice adherence.
• Develop judgment about which tools and frameworks to apply in different situations; ask for guidance when uncertain.
• Stay current with industry changes, algorithm updates, and emerging trends; bring insights back to the team.

Collaborate and communicate effectively with clients and teams

• Build working relationships with clients through responsiveness, preparation, and clear communication of findings and recommendations.
• Participate in client conversations and presentations; support leadership in communicating strategy, managing expectations, and moving work forward.
• Collaborate with content teams, design, development, and other partners to support execution and problem-solving.
• Bring forward ideas, observations, and insights that strengthen the digital practice; actively seek feedback and build expertise over time.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field; or equivalent professional experience.
• 1-2 years of professional experience in SEO, digital marketing, website management, or a digital agency environment.
• Growing expertise in SEO strategy, keyword research, on-page optimization, and technical SEO fundamentals.
• Familiarity with one or more SEO and analytics platforms such as SEMrush, Screaming Frog, Ahrefs, Google Search Console or Google Analytics, with an aptitude for quickly learning new tools and platforms.
• Experience with or familiarity with email marketing systems (HubSpot) and strategy.
• Strong writing, presentation, and communication skills; ability to explain digital concepts clearly.
• Stay current on evolving search behavior, including AI-driven search, generative search experiences, algorithm changes and emerging digital discovery trends.
• Comfort with learning across different clients, categories, and challenges.
• Demonstrated ability to manage multiple priorities, meet deadlines, and collaborate effectively across disciplines.
• Willingness to ask for guidance, seek feedback, and actively build expertise and strategic depth over time.
• Knowledge of HTML/CSS fundamentals and digital analytics (preferred).
• Relevant certification (Google Analytics, SEMrush Academy, HubSpot SEO Certification) or willingness to pursue.