Digital Strategist - Luxury
Location: London (Hybrid)
Department: Strategy
Reports to: Head of Strategy & Chief Strategy Officer
Freelance capacity to start, for initial 3 months, with scope to go long term thereafter.
The Role
We’re looking for a Digital Strategist
– Luxury, to join our growing London team—someone who knows the value of true insight and how to turn insight into impactful digital content that drives engagement across the full digital ecosystem.
You’ll shape strategies that influence consumer perception and
drive business performance, working across owned, earned, and paid channels—from Meta and Google to influencers, partnerships, and emerging platforms. You’ll collaborate with creatives, comms, and performance specialists to ensure every idea lands with purpose and precision.
What You’ll Do
Strategic Leadership
- Lead digital strategy across our luxury clients, connecting business & brand ambition to measurable digital outcomes.
- Develop insight-led strategies that define how brands
shows up across the digital landscape.
- Craft smart, inspiring briefs that fuel creative ideas and inspiring content that drives perception change for luxury brands
- Act as a client partner—presenting strategy clearly, building trust, and shaping long-term digital direction.
Channel & Ecosystem Strategy
- Design integrated strategies across paid, owned, and earned—including Meta, Google, YouTube, TikTok, and emerging platforms.
- Work closely with media partners to inform audience targeting, creative testing, and performance frameworks.
- Identify opportunities for influencer, creator, and partnership collaborations that drive brand credibility and reach.
- Lead content strategy, with emphasis on digging deep into the origins of a product or category and constructing rich, persuasive content
experiences, balancing storytelling, engagement, and performance.
Measurement & Growth
- Define the right KPIs for brand and performance campaigns, ensuring creative and media are working toward shared outcomes.
- Partner with analytics teams to interpret results, extract insights, and evolve strategies based on evidence.
- Promote test-and-learn approaches, keeping our clients at the forefront of digital innovation.
Collaboration & Mentorship
- Contribute to the strategic direction of the agency
- Bring energy, curiosity, and collaboration to every brief—working seamlessly with creative, comms, and performance teams.
What You Bring
- 6–10 years’ experience in digital or integrated strategy—agency background essential.
- Minimum 3 years luxury experience, and track record of initiating & creating rich brand content experiences.
- Strong understanding of how digital channels work together to build brands and drive performance.
- Hands-on experience with Meta, Google, YouTube, TikTok, influencers, and partnerships.
- Confident using data and analytics to shape creative, targeting, and optimization.
- A passion for brands, culture, and the ever-evolving digital landscape.
- Excellent presentation and storytelling skills—able to simplify complexity and inspire clients.
Top Skills
What We Do
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris
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