Digital Site Experience Manager

Description

Digital Site Experience Manager (Shopify + AI)

Location: Hybrid – Atlanta, GA (Three days per week in office required)

Reports to: VP of Growth

About Astral Health & Beauty

Astral Health & Beauty is a leading clean beauty company home to four purpose-driven brands: PÜR Minerals, COSMEDIX, butter LONDON, and Aloette. We operate multiple high-traffic Shopify Plus storefronts and are focused on building best-in-class DTC experiences that drive profitable growth.

We are hiring a Digital Site Experience Manager/Specialist (Shopify + AI) - a hands-on technical specialist who will own the day-to-day excellence and continuous improvement of our ecommerce sites while bringing a clear point of view on how they should evolve. This role sits at the intersection of advanced Shopify development, AI-accelerated execution, user experience optimization, and measurable revenue impact.

Why This Role Matters You will be the primary technical owner for five Shopify Plus storefronts. Your work will directly influence conversion rates, average order value, site speed, and customer experience - all core drivers of our DTC growth. You will operate with strong ownership, leverage modern AI tools daily as a force multiplier, and collaborate closely with the VP of Growth, Growth team, and brand teams to align site initiatives with both brand priorities and performance goals.

This is an excellent opportunity for a strong senior individual contributor who wants to do high-quality, high-impact work across multiple brands, use AI tools extensively to move faster, and grow their scope over time.

Key Responsibilities

Digital Site Experience Roadmap & Vision

Partner with the VP of Growth and brand teams to shape and execute the digital site experience roadmap across all Shopify Plus storefronts. Bring a clear point of view on site performance and user experience opportunities, and collaborate closely to align priorities with brand goals, promotional calendars, and overall DTC growth objectives while maintaining strong ownership of day-to-day execution and continuous improvement.

Advanced Shopify Development & AI-Accelerated Execution

• Lead advanced Liquid theme development, custom sections/blocks, JSON templates, and complex customizations across multiple storefronts.
• Daily and effectively leverage AI coding and design tools (Claude, Cursor-style assistants, and similar) to generate, edit, test, and QA code at high velocity while maintaining production-grade quality and performance.
• Convert concepts and prototypes into fully functional, production-ready Shopify Liquid code, including add-to-cart functionality, checkout flows, and integrations.
• Maintain clean version control (GitHub), documentation, and playbooks to support scalability and knowledge continuity.

Site Experience, Performance & Optimization

• Continuously improve navigation, on-site search, PDP layouts, collection pages, and checkout flows to increase conversion rate (CVR), average order value (AOV), and overall customer experience.
• Own site speed and Core Web Vitals performance on both desktop and mobile - monitoring, diagnosing, and shipping optimizations that protect and improve the customer experience.
• Maintain and evolve accessibility standards and privacy compliance across all sites, ensuring ongoing adherence to ADA and privacy requirements.
• Partner with Marketing, Creative, and brand teams on timely execution of campaigns, landing pages, and promotional experiences.

Data, Testing & Iteration

• Use analytics and customer behavior data (Triple Whale, GA4, Hotjar, etc.) to identify friction points and prioritize high-impact improvements.
• Build and execute test-and-learn roadmaps (A/B testing and UX experiments) that drive measurable gains.
• Monitor and report on key site health metrics with clear recommendations.

In-House Builder & Cross-Functional Collaboration

• Serve as the main in-house technical owner for the ecommerce sites, driving execution while working collaboratively with brand teams, marketing, and leadership.
• Champion continuous learning in AI tooling, Shopify best practices, and ecommerce UX.

Success Metrics (KPIs)

Business Outcomes

• Conversion Rate (CVR), Average Order Value (AOV), and contribution to DTC revenue goals

Site Performance

• Core Web Vitals (mobile + desktop performance), bounce/exit rates, and on-site search effectiveness

Micro-Conversions

• Homepage engagement rate, Collection page to PDP rate, Add-to-Cart rate, View Cart to Begin Checkout rate, and Checkout start to completion rate

Compliance & Quality

• Privacy and ADA compliance, return rate trends, and quality/velocity of shipped improvements

Why Join Astral

• Strong ownership of site experience and performance with visible impact on brand results and company growth.
• Work at the leading edge of AI-augmented ecommerce development and use modern tools daily to move faster and deliver higher-quality outcomes.
• As part of a small, nimble team, you’ll have significant opportunity to make a meaningful impact across multiple brands and grow your scope as the function evolves.
• Collaborative environment reporting directly to the VP of Growth, with close partnership across brand and marketing teams.
• Competitive compensation and benefits in a hybrid Atlanta role with purpose-driven brands.

Astral Health & Beauty is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Requirements

 QualificationsMust-Have

• 3+ years of hands-on experience developing and optimizing production Shopify Plus storefronts, with strong proficiency in advanced Liquid templating, theme architecture, custom sections/blocks, and complex customizations.
• Demonstrated ability to effectively use modern AI coding and design tools (Claude, Cursor-style assistants, or equivalent) to increase speed and quality in the development process.
• Strong understanding of ecommerce UX, conversion optimization, and performance best practices for DTC Ecommerce.
• Experience working with analytics platforms (GA4, Triple Whale or similar) to inform prioritization and measure impact.
• Excellent communication skills - able to translate technical trade-offs and bring a clear point of view while collaborating effectively with non-technical stakeholders.
• Organized, detail-oriented, and comfortable owning outcomes across multiple brands and concurrent workstreams.

Nice-to-Have

• Experience in beauty and/or skincare.
• Familiarity with Klaviyo, Hotjar, or similar tools.
• Prior work maintaining or supporting accessibility standards (WCAG/ADA) and privacy compliance.
• Experience with version control (GitHub) and creating documentation or playbooks.