We are looking for a Digital Project Manager to work in Madrid!
Sector Alarm is a fast-growing international company and one of Europe’s leading safety providers, with more than 3,500 employees and 730,000 customers across 8 European markets. To support our continuous growth and digital expansion, we are strengthening our team with a Digital Project Manager.
This role leads critical digital transformation initiatives, with primary ownership of two key strategic programs: the relaunch of website A/B testing across all markets and championing AI tool adoption to enhance productivity and team enablement.
The Digital Project Manager coordinates diverse stakeholders, including design, development, analytics, tech, legal/compliance, and local marketing teams; and acts as a proactive, data-driven leader who combines strategic vision with hands-on execution, fostering a culture of continuous experimentation and AI-enabled innovation. This position will be based in Madrid, reporting to the Brand and Website Director.
Job Responsibilities
General Project Management & Delivery
- Own end-to-end project delivery across key transformational digital initiatives. Create detailed project plans with realistic timelines, resource allocation, and phase gates; track performance against targets, manage scope changes, and continuously adapt delivery based on learnings.
- Manage project dependencies and risks, proactively identify blockers, escalate when necessary, and ensure alignment through clear, structured, and data-backed communication.
- Facilitate regular status and steering meetings with leadership and key stakeholders, providing transparent progress updates against defined KPIs.
A/B Testing Relaunch Project
- Own the relaunch of the AB test project. Work with the local website teams and other business stakeholders including design/branding, development, web analytics, and local marketing to align on the project roadmap per market, prioritize hypotheses, secure stakeholder buy-in and define implementation phasing strategy, and success metrics.
- Coordinate cross-functional workshops with design, development, analytics and teams in local markets to establish standardized testing processes, hypothesis frameworks, variant approval workflows, and statistical significance thresholds.
- Build testing capabilities across teams through documentation, training sessions, and hands-on collaboration. Facilitate knowledge sharing across different markets.
- Maximize the usage of AI integrated AI functionalities to identify high-impact AI use cases such as automated hypothesis generation or variant creation (copy/UI ideation) to explore maximizing the potential of VWO.
AI Tools Adoption Championship
- Identify high-impact AI use cases by mapping needs and assessing best-fit tools with local markets, legal, and compliance teams. Unlock value from existing capabilities (e.g., HubSpot AI features, GA4 insights, VWO smart stats, Semrush AI toolkit) through capability mapping and targeted training. Coordinate hands-on sessions and workshops with vendors (e.g., VWO teams, Semrush) to enable ethical, prompt-engineered, and department-process-integrated use.
- Own the AI agent strategy development to improve productivity within the department, defining needs, project roadmap and a when and how autonomous agents should be deployed to orchestrate tasks across testing, analysis, and reporting
- Develop department-specific prompt libraries, templates, and best-practice highways.
Stakeholder & Cross-Market Coordination
- Build and maintain strong relationships with all stakeholders: design/branding, development, analytics, legal & compliance, Tech, and local marketing teams across 8 European markets.
- Translate strategic objectives into clear briefs and action plans; ensure accountability, clarity, and alignment at all levels.
- Facilitate multi-market collaboration and knowledge sharing.
The ideal candidate has:
- Bachelor’s degree in business, Project Management, Computer Science, or related field, or equivalent professional experience.
- 3+ years leading digital projects in complex, multi-stakeholder environments.
- Strong understanding of how A/B testing and experimentation drive website performance and continuous improvement.
- Familiarity with Core Web Vitals, site speed optimization, and UX best practices.
- Knowledge of AI tools and their application to marketing, design, and data workflows.
- English and Spanish fluency.
- Valid work permit within the EU.
Additionally, it will give you an advantage if you have:
- Certification in project management (PMP, Scrum Master) or digital/marketing disciplines.
- Experience with GA4.
We will recruit on a rolling basis, so please apply if you think this is the position in the next chapter of your career!
Note that applications must be submitted in English
Top Skills
What We Do
Sector Alarm is one of Europe’s leading safety providers with more than 680,000 satisfied and safe customers. We have been in operation for over 30 years and deliver superior alarm solutions to homeowners and businesses across Europe. Providing excellent customer service is extremely important to us and we are proud of our consistent 95% customer satisfaction rating. Sector Alarm has experienced strong growth over the years and is continuing to expand in both new and existing markets. Today, we are over 3,700 employees operating in Norway, Sweden, Finland, Ireland, Spain, France, Italy and Portugal. Our focus on hiring the right people has enabled us to offer customers state-of-the-art security solutions and gain strong market positions in the countries where we operate. We offer exciting career opportunities in a company with an ambitious growth strategy and fantastic colleagues. If you share our passion for providing innovative solutions that offer safety and peace of mind, are 100% goal focused and are looking for a fun, fast paced work environment - we would love to hear from you.
