Digital PR Specialist (Public Relations)

Posted 7 Days Ago
Be an Early Applicant
Richmond East, Victoria, AUS
In-Office
Entry level
Information Technology • Professional Services • Software • SEO
The Role
Prepare media kits and craft compelling pitches; research and outreach to relevant blogs, magazines and news sites; identify correct contacts and execute outreach plans; manage communications to secure publications; create newsworthy angles and repurpose content; collaborate with writers, designers and social specialists. SEO knowledge is advantageous.
Summary Generated by Built In
Job Description

Are you passionate about public relations and can weave magic with your words? Find traditional PR a bit old school?  Got the confidence to create a winning elevator pitch? If yes, this is the role for you!

This unique role can be yours! How?

Firstly, you know how to create a media document and pitch it to the appropriate point of contact and secondly, you are an expert in

  • Finding a newsworthy angle that will make your pitch stand out to the writers and journalists you are pitching to (you could repurpose the information into a blog post, podcast, video, infographic, etc).
  • Researching, outreaching to blogs, magazines, and news sites relating to client’s industries.
  • Preparing Media Kits/ Documents.
  • Create compelling and winning PITCH.
  • Identifying the correct point of contact for the publications or online sources. This might be an editor or owner of the specific source or website.
  • Creating an outreach plan and executing it.

A quick overview of the role  - you will prepare media kits/documents by researching what the client has to offer, you should be able to find/create a story/a piece of content that promotes the clients' products and services. You will manage all the communication with the contact and give them compelling reasons to publish your content. 

Working knowledge of SEO is advantageous, but not essential! We know how hard it can be, so, to get ahead - you will have all the support from our talented team, which includes writers, designers, social media specialists, among others, and you will also enjoy complete freedom working with them to come up with quality content to publish.

Check out our slick Instagram page to know who we are and our team! - https://www.instagram.com/SuppleDigital/

More info: We all work in a relaxed environment where we are allowed to do our best. We pride ourselves on the personalised service we provide to each of our clients, and the supportive working environment we create for each other. We also have a gaming lounge and table tennis for some rest and unwind. Trivia nights are a big thing and table tennis matches can get intense. We socialise every Friday, work social events are organised every few months. Every year an amazing overnight trip is organised to celebrate the success and anniversary of the business! We are a group of lively people coming together every day to give our best. We promise you full-support, care and a community where you can learn and grow. Also, a big plus is our highly competitive salary!

We’ve been in the digital industry for the last 7+ years and have grown exponentially, we are named one of the top 50 fastest growing companies in Australia by Australian Financial Review and Deloitte. Visit www.supple.com.au to get a good idea of what we do and how we do it!

Enough about us, we want to know about you - apply now and if shortlisted we will be in touch shortly!

Skills Required

  • Strong written communication and pitching skills, including elevator pitches and compelling media pitches
  • Experience preparing media kits and media documents
  • Experience researching relevant publications and identifying correct points of contact (editors, owners)
  • Proven ability to conduct outreach to blogs, magazines, and news sites and manage follow-up communications
  • Ability to find/create newsworthy angles and repurpose content into blog posts, podcasts, videos, infographics
  • Create and execute outreach plans and manage relationships to secure publication
  • Ability to collaborate with writers, designers, and social media specialists
  • Working knowledge of SEO
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The Company

What We Do

Supple Co., Ltd. is a professional services firm that provides comprehensive outsourcing, call center operations, and the development of both hardware and software solutions.

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