Digital PR Account Director

Agency :

Search Laboratory

Job Description :

This is an exciting Account Director level role within the Digital PR (DPR) team. We are looking for someone with deep specialism in the creation and execution of DPR campaigns, alongside a fundamental knowledge of Technical and Content, as we seek to position DPR more closely into an integrated SEO offering.ABOUT HAVAS MARKET:
 We are Havas Market, part of the Havas Media Network. We believe in in the fusion of commerce and performance to drive limitless performance. We break down barriers between commerce and performance to build cohesive multichannel purchase experiences that powerfully combine tech and human flair.Havas Market expertise spans four core specialist services: paid media (PPC, paid social, shopping international), owned (SEO, CRO, content, creative, localisation), commerce (Amazon, Marketplaces, Retail Media, social commerce) and earned (digital PR, social).We help clients such as Kia, Unbiased, Post Office, and IT luggage to:

• Connect with the human behind the click – we harness human-led planning and technology to create experiences that connect more deeply and drive superior digital performance.
• Capture meaningful metrics that matter – we focus on meaningful results that drive business impact, not just superficial metrics, ensuring client strategy delivers real commercial success.
• Combine curious minds and powerful technology – we turn data into actionable insights, all powered and delivered by cutting-edge technology, giving clients a competitive edge in market.

THE ROLE:
 This is an exciting Account Director level role within the Digital PR (DPR) team. We are looking for someone with deep specialism in the creation and execution of DPR campaigns, alongside a fundamental knowledge of Technical and Content, as we seek to position DPR more closely into an integrated SEO offering.You will primarily be responsible for delivering best in class DPR strategy and execution. As such, you will be able to interpret a client’s brief and deliver inventive tactical and creative campaign ideas to drive both channel performance and business outcomes. You will be a strong communicator and be comfortable leading day-to-day client engagements, as well as building strong relationships with key stakeholders.Alongside the Technical and Strategy AD’s, you will report into the Head of SEO and be responsible for ensuring best in class activation excellence. You will be supported by a team of 5 - comprised of 2 AM’s and 3 AE’s - and will work across a diverse portfolio of clients, including global brands such as Kia.You will be a strong team manager and work closely with SEO Leadership to create a clear and engaging vision for the DPR team, while also feeding into the creation of an integrated SEO product. You will also need to ensure your team works effectively within client scopes and resourcing plans set out by SEO Leadership.Tied to this, you will have demonstrable experience with new business, i.e., generating insights and pitch assets efficiently whilst supporting the SEO Leadership team to scope new client acquisitions.
 

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Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.