Digital Planning Manager

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Over the past three years our Japan Media team has won numerous pieces of business, making us the one of the fastest growing agencies in Japan and we are now looking to expand the team. This represents a great opportunity to join a fast moving, award winning media team, that offers massive potential for career growth, the opportunity to work overseas via our Work Your World programme, a leading SGD programme and many more career and life expanding programmes.

Job Description

We are on the hunt for an analytical and strategic Digital Manager to play a pivotal role in the crafting and execution of digital initiatives for our team. Working on key clients Cisco, Miele and Hi Koki, you will be an integral member of the digital team, you will be expected to formulate media strategies and execution plans, and applying your digital expertise to develop tailored responses and channel strategies. Working closely with the Digital Director and Client Leads, as the manager you will be expected to be able to work independently, manage digital planners and executives in maintaining and improving quality (lead design, KPI setting, effectiveness simulation, budget allocation, etc.).

You will also be expected to build, maintain, and improve relationships with clients, along with the early recognition of issues and lead appropriate actions.

Strategy & Planning:

• Experience providing services to global clients e.g. digital strategy, plan development, and support for LEGO, Lindt, Pfizer and Wella
• Deliver best in class media work through close communication with Global/Regional and local clients.
• Lead general digital media planning work integrating all digital media (Social, SEM, Programmatic, OLV, CTV etc) based on target analysis using various types of data
• Keep abreast of digital trends, tools, technologies, and practices, particularly within the Japan market.
• Ability to work independently to create, propose, and oversee the digital strategies and implementation media plans
• Client facing/presentation (including documentation)

Leadership & Team Management:

• Media pitch lead and support (plan creation, proposals, process management)
• Leading the entire team as a manager to maintain and improve quality.
• Help develop digital planning, and communication strategy development skills within your team
• Lead close collaboration with external partners

Campaign Management:

• Work closely with the campaign implementation team to ensure that campaigns are set up correctly, running properly and all taxonomy rules are followed
• Support the management of accounts on platforms such as Meta, Google, Yahoo, as well as programmatic partners

Optimization & Analysis:

• Monitor campaign performance, assisting in the optimization to hit KPIs and adhere to budgetary constraints.
• Use analytics tools to help generate insights and actions from campaign data.
• Support the modification of the digital strategies in response to campaign analytics and market trends.

Collaboration & Reporting:

• Collaborate with the client, planning teams, data specialists, and global counterparts to ensure campaign success.
• Help produce reports that track campaign performance, offering insights and strategic recommendations.
• Participate in partner meetings to discuss performance, opportunities, and audits.

Financial Management:

• Aid in managing and reporting on digital budget spend to ensure effectiveness and ROI.
• Assist with financial processes to guarantee precise invoicing and budget management.

Continuous Learning:

• Stay informed of industry trends related to your clients and its competitors.
• Understand and apply the cultural and market-specific nuances of the Japan market to enhance campaign effectiveness.

Qualifications

• Bachelor’s degree in marketing, business, or related field, or equivalent experience.
• At least 7 years of experience in digital planning, with at least 2 years’ experience managing people.
• Familiarity with the digital advertising landscape, with a preference for those with knowledge of the Japan market.
• Detailed understanding of key media platforms such as Meta, Twitter, TikTok, YT, and programmatic
• Solid analytical skills, comfortable in analysing media reports to generate initial insights to performance.
• Effective communication skills, both written and verbal
• Proficiency in Japanese; English language skills would be highly beneficial

#LI-Hybrid

Additional Information

Be a part of the Publicis Groupe family - one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering: 

· A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face. 

· Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes 

· Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year 

· A culture of open feedback and support to reach your goals through our Career Conversations program

· Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network 

· And many more benefits, including a range of leaves, health-related support, and so forth.