Digital Performance Strategist

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

KEY RESPONSIBILITIES

• Work closely with media planning team in developing media strategy and manage multi-market operations as collective team.
• A digital expert in managing all paid media campaigns across channels like Search, Social, Video, etc independently and executive error-free campaigns across digital platforms and optimizing towards the strategies for best results.
• Manage client communication confidently to understand their business requirement, address their queries, and be a point of contact of escalations.
• Perform analysis of large performance media data sets to extract valuable business insights. Measure and assess the reports to evaluate end-to-end customer journey across multiple channels and touchpoints.
• Build case studies to highlight the good work and participate in the prestigious events to win awards.
• Stay abreast with industry trends, new features, and drive innovation,
• Ability to troubleshoot technical issues on the key platforms and support daily operations.
• Training and mentoring executives to take up implementations across platforms

Qualifications

REQUIREMENTS

• Graduate, post graduate level of formal education or equivalent working experience.
• 5+ years’ demonstrable work experience in digital marketing and martech domain with strong experience in performance marketing and online acquisition tactics, hands-on with optimization tools.
• Good communication skills to work with client independently and lead the digital marketing discussions confidently.
• Entrepreneurial mindset to understand client’s business requirements and recommend tactics accordingly.
• Acute analytical skills and a data-driven mentality to suggest primary an secondary KPIs in paid media activities and optimize to deliver better results.
• Excellent time management and flexible to work extra hours to meet tight deadlines without compromising on the results.
• Strong leadership skills to mentor a team of juniors in managing daily operations and responsible for their upskilling.
• Previous experience working in a start-up or dynamic high-growth company a plus

Additional Information

Our employee benefits package comprises the following:

👉 Generous leave entitlements, including birthday leave, rest day and family care leave.

👉 Office closure for World Mental Health Day 10th October.

👉 Additional Company closure for all 4 major festive Celebrations

👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

👉 Life and personal accident insurance and group hospitalization and surgery.

👉 A hybrid working schedule and with Friday disconnects.

👉 Rest Relax & Recharge - office closure last week of December every year.

👉 Phone Allowance