At MECCA, we’re redefining the way customers discover and shop beauty across Australia and New Zealand. As we continue to scale our digital and physical footprint, performance media plays a critical role in driving growth, shaping customer journeys, and delivering best-in-class brand experiences.
We’re looking for a Digital Performance Lead to take ownership of our paid search ecosystem and drive measurable impact across the business.
The Role You Could Play:
This is a high-impact role where you’ll lead the end-to-end search strategy across a significant media budget, working closely with our agency and key partners like Google.
You’ll using data, insights and innovation to drive growth and incrementality, while playing a key role in helping the business navigate the evolving search landscape.
You’ll also act as a connector across teams, contributing to broader digital transformation initiatives across measurement, attribution and media effectiveness.
Key responsibilities include:
Own and lead the strategy, execution and optimisation of paid search campaigns (Search, Shopping, Demand Gen, PMAX, AIMAX)
Drive performance through ongoing testing and innovation, maximising ROI and revenue outcomes
Analyse weekly and monthly performance, delivering clear, actionable insights to stakeholders
Partner closely with Google and our media agency to unlock new opportunities and stay ahead of market trends
Manage product feed with digital and oversee feed optimisation across platforms to enhance campaign performance
Lead digital and media projects, including attribution, offline conversion tracking and measurement improvements
Collaborate cross-functionally with eCommerce, SEO, Content, Creative and Category teams to drive integrated outcomes
Manage and track a significant media budget with precision and accountability
What You Will Bring:
The successful candidates may currently be operating in a Senior Performance / Search Manager role (in-house, retail or eCommerce), Senior Account Manager / Media Implementation Manager / Activation Lead in a media agency or are you a Paid Search specialist ready to step into a more strategic, ownership role?
4+ years in digital performance marketing with strong Google Ads and GA4 experience
Proven ability to scale paid search campaigns and deliver measurable results
Strong analytical skills with a commercial mindset
Experience working with agencies and cross-functional teams
Confidence managing large budgets and performance targets
Bonus: experience with product feeds, GTM or paid social platforms
Your Life At MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!
Some of our other team member benefits include:
- Professional development programs and first-class digitised learning offering
- Health and well-being initiatives
- Reward and recognition programs
- Access to bonus and incentive programs
- Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy
Benefits are subject to company policy, as updated from time to time.
There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit www.mecca.com.au/careers
Skills Required
- 4+ years in digital performance marketing
- Strong Google Ads and GA4 experience
- Proven ability to scale paid search campaigns
- Strong analytical skills
- Experience working with agencies and cross-functional teams
- Confidence managing large budgets
- Experience with product feeds, GTM or paid social platforms
What We Do
Since our very first day in 1997, our purpose has been to enable our customers to feel and look their best by offering them the world’s best line-up of beauty and skin-care brands (+ more), coupled with exceptional service. Fast forward to today, and we have over 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day. Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or our Distribution Centre (DC), you will be an integral part of the MECCA family. Our Retail Store teams are known for their energy, passion and expertise; bringing MECCA to life and helping us deliver on our purpose across four unique concepts – MECCA Cosmetica, MECCA Maxima, MECCA and our online stores (mecca.com.au and meccabeauty.co.nz). Working in our Support Centre will give you the opportunity to be part of high-impact, cross-functional projects, where you will get to immerse yourself in cutting-edge technologies and market-leading innovations. Not only do we work with over 150 of the best global beauty brands, we also develop, produce and distribute MECCA’s very own signature line of products. From supply chain to digital design, from software development to strategy, and everything in between, we are looking for diverse people from all backgrounds to continually challenge our way of thinking. Last but certainly not least, our rapidly expanding DC teams are the backbone of our operations and are key to the delivery of a seamless customer experience through online fulfillment and ensuring our stores have the right products at the right time.
