Digital Performance Analyst

Description
Hybrid: Work physically at General Motors 3 times per week (TUE-THU)
Role
We are looking for a Digital Performance Analyst with a hybrid business + technical profile, capable of extracting and analyzing data, building dashboards, and managing results to optimize our performance funnel.
The ideal candidate will have experience in digital marketing, data analysis, and performance optimization, with the ability to translate data into actionable insights to drive customer acquisition, engagement, and retention.
Activities:

• Manage data collection, integration, and analysis processes to ensure accuracy and consistency.
• Ability to translate business needs into data-driven solutions, creating dashboards and reports that clearly communicate insights.
• Work closely with cross-functional teams including content, media, platform, product and sales to ensure cohesive marketing efforts.

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Additional Description
Qualifications and Skills (Mandatory):

• Complete graduation, desirable in areas such as Digital Marketing, Business Analytics, Business Intelligence or related.
• Fluent in English.
• Extract and manipulate data to generate reports and insights.
• Develop and maintain dashboards to monitor key performance indicators (KPIs).
• Track and analyze Salesforce CRM data to support sales and marketing initiatives.
• Work closely with cross-functional teams including content, media, platform, product, and sales to ensure cohesive marketing efforts.
• Experience with A/B testing and conversion rate optimization techniques.
• Strong analytical and presentation skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Ability to understand critical business requirements and their technical implications on IT systems and interfaces.
• Experience with SQL and BI visualization tools (Power BI, or similar).
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Strong interpersonal and communication skills, with the ability to engage with stakeholders at various seniority levels within the organization.

What Can Give You A Competitive Edge (Preference Qualifications)

• Spanish communication skills.
• Adobe Analytics (or Google Analytics) knowledge.
• Salesforce knowledge.
• Solid experience in digital analytics, business intelligence, or a related field with a focus on performance optimization.
• Proven track record of leveraging data to drive marketing and business decisions.
• In-depth knowledge of current digital marketing and BI trends, best practices, and emerging technologies.

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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations (U.S. and Canada)
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