Digital Paid Marketing Strategist

Summary 

As a Digital Paid Marketing Strategist at Geonetric, you’ll optimize and maintain ongoing campaigns, analyze each advertising channel, and determine targeting and campaign controls to achieve optimal results. You will also collect, analyze, and interpret data from Google Analytics 4 to identify user behavior patterns, track website performance, and provide insights to drive digital marketing strategies. Having a strong understanding of PPC, display, and social media will be essential as well as comfortability with a demand-side platform like Basis.  

Essential Duties and Responsibilities 

While Geonetric employees might get to work on just about anything, this position primarily: 

• Works on all paid media, including paid social, paid search, streaming audio, online video, display for prospecting and retargeting campaigns, and programmatic media buying.  

• Collaborates with team members to develop holistic media strategies for clients, leveraging a variety of digital media platforms, and implement changes. 

• Manages day-to-day set-up, execution, ongoing campaigns, and reports for clients. 

• Drives accurate performance reporting through campaign tracking and tag setup. 

• Assists with campaign data analysis and set up campaign configuration.  

• Sets up and develops reports and creates engaging client presentations.  

• Manages landing pages by developing ad copy and creative and performing A/B testing.  

• Assesses and refines GA4 setups across all properties to align with best practices, ensuring accurate data collection and reporting. 

• Develops personalized measurement plans to support the analytic needs of various clients, providing insights that drive SEO, Paid Ads, and content strategy decisions. 

• Works with the digital marketing and agency services teams to design and manage tagging specifications, enabling precise tracking of campaigns and user behaviors. Drive accurate performance reporting through campaign tracking and tag setup. 

• Completes standard, moderately difficult work independently.   

• Requires guidance and oversight to complete complex work, solve unexpected issues, and make decisions.    

• Manages established processes, identifies problems, and solves them with assistance.  

• Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite.  

Education and Experience 

• Bachelor’s degree in marketing, communications, business, or related field or equivalent experience required 

• Typically has a minimum of 3 years’ experience  

Professional Skills  

• Strong communication, presentation, and analytic skills required 

• Proficiency in digital advertising channels including paid search, paid social, display, video, audio, and programmatic platforms like Basis required 

• Familiarity with search engine optimization, business listings, social media, and advertising preferred  

• Experience working with a portfolio of paid media accounts, including managing a budget preferred  

• Experience in Google Ads, Facebook Ads, Google Analytics, Looker Studio, and Google Tag Manager required  

• Google Analytics or Google Ads certifications are a plus 

Core Values 

All Geonetric employees need to fit into our unique culture and live our core values: 

• Own It: We’re accountable to ourselves, each other and our clients. We keep our promises.  

• Bring It: We deliver exceptional service and value every day. We’re aiming for Wow!  
• Push It: We’re always moving forward or learning from our mistakes. Standing still is not an option. 
• Say It: We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life.  
• Unite: We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision.  

"Geonetric welcomes diversity. We are an equal opportunity and affirmative action employer and provide a fun place to work full of people with different backgrounds, perspectives, and skills. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status."