Digital Paid Ad Specialist - Bilingual Required (English/Spanish)

What Is MyBambu?

MyBambu is a cutting-edge fintech platform delivering the first all-in-one mobile digital financial solution for underserved, primarily Hispanic communities. With a focus on financial inclusion, MyBambu offers easy access to a range of services, including checking accounts without credit checks, remittance services, bill payments, and mobile top-ups. Recognized with the FIS Impact Award for innovation in 2020, MyBambu is dedicated to breaking down barriers to financial access and literacy, empowering users through a bilingual, user-friendly mobile experience tailored to diverse needs.
MyBambu participates in E-verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new hire’s Form I-9 to confirm work authorization.  Find out more information: E-Verify Participation Poster or Right to Work Poster.

Your Opportunity:

This is a full-time position reporting to the Chief Marketing and Operations Officer. As a Digital Paid Ads Specialist, you will be responsible for creating, developing, implementing, and optimizing high-budget ad campaigns across platforms like Google Ads, META Ads, DSP`s, OTT platforms, and TikTok Ads. You will work with our internal teams to strategize,  track, analyze, and adjust campaigns for peak performance, ensuring that MyBambu remains competitive in the digital space. The ideal candidate is highly analytical and certified across key ad platforms, with a passion for customer acquisition and data-driven marketing strategies.

Job Responsibilities:

·      Digital Advertising Strategy: Develop and execute data-driven digital advertising strategies to optimize customer acquisition and brand visibility.

·      Campaign Management: Manage, monitor, and optimize high-budget ad campaigns across platforms including Google Ads, Facebook Ads, and TikTok Ads, ensuring alignment with business objectives.

·      Performance Analysis: Analyze campaign performance, utilizing key metrics and trends to adjust strategies for maximum ROI and effectiveness.

·      Collaboration: Work closely with marketing, business inteligence, and creative teams to ensure campaigns are integrated and aligned with broader marketing strategies.

·      Reporting: Create detailed reports and presentations on campaign performance, insights, and recommendations for continuous improvement.

·      Competitive Strategy: Implement proactive strategies to keep MyBambu ahead of competitors in the ever-evolving digital marketing landscape.

·      Budget Management: Efficiently manage advertising budgets, ensuring that all spend is optimized and aligned with strategic goals.

·      Digital Transformation & Martech Integration:
  - Innovation & Integration: Collaborate with development teams to integrate ad platforms with mobile app features, ensuring seamless connectivity between paid media and digital products.
  - Martech Expertise: Leverage modern martech tools to enhance campaign tracking, customer segmentation, and data-driven decision making.
  - Coding for Integration: Utilize coding skills (e.g., HTML, CSS, JavaScript) to implement and troubleshoot integration issues between advertising platforms and MyBambu’s digital ecosystem.

Skill and Abilities:

·      Certified Expertise: Required certifications include Google Ads and Facebook Ads, with TikTok Ads certification being highly preferred.

·      Experience: A minimum of 3+ years managing Real-Time Bidding (RTB) platforms and handling high-budget digital ad campaigns.

·      Analytical Skills: Strong analytical abilities to interpret data, trends, and metrics, optimizing campaigns for peak performance.

·      Communication Skills: Excellent interpersonal and communication skills, with the ability to clearly present performance insights to stakeholders.

·      Customer-Focused: A passion for driving customer acquisition and business growth through innovative digital strategies.

·      Adaptability: Ability to thrive in a fast-paced, dynamic environment, with a readiness to pivot strategies as needed.

·      Technical Proficiency: Proficient in ad management platforms and associated tools, with the ability to quickly adapt to new technologies

Job Requirements:

Bilingual, Spanish and English.

• 3+ years of experience working with Real-Time Bidding (RTB) platforms and managing digital ad campaigns.
• Google Ads and Facebook Ads certifications are mandatory. TikTok Ads certification is a plus.
• Bachelor’s degree in marketing, business, or a related field is preferred but not required.
• Strong analytical and communication skills, with proficiency in ad management platforms.

Physical Requirements: 

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

MyBambu Benefits

• Excellent medical coverage.
• Fifteen (15) days of Paid Time Off.
• Seven (7) days of Paid Holidays.
• Our small family corporate culture.