Digital Onsite Marketing Manager (d/f/m)

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

What you’ll do ​& Who you are

About the team:

As a Digital Marketing team we empower our private and commercial customers to joyfully trade on Kleinanzeigen across Web and App.

We help our users along the customer lifecycle and journey through digital initiatives (Performance & Mobile Marketing, Onsite, CRM) to find or to sell the item or service of choice and promote their business by expanding their reach, enhancing visibility, and connecting with a diverse audience.

Do you want to join our journey as a team member? Then apply for the role as a Digital Onsite Marketing Manager (d/f/m)?

The role:

• Lead, develop and implement successful Onsite Marketing initiatives on Web and in the Apps with the objective to increase user acquisition & engagement and improve key metrics (i.e. subscriptions, registrations, feature usage, awareness of product updates…) with focus on our B2B products

• Measure, supervise and analyze the success of your Onsite Marketing activities, including campaign results and future recommendations in close coordination with analytics and other collaborators and team members

• Continuously optimize your campaigns for efficiency based on brand and performance metrics - hands-on and with external agencies (where applicable)

• Collaborate with product, design and brand team to ensure accurate and appealing presentation of product and consistent brand messaging

• Strategic “full funnel” view and improve the onsite customer experience, including marketing & product touchpoints

• Be agile and rapidly iterate on strategy based on findings

• Find pragmatic solutions within given resource context

Your profile:

• BA/BS degree is required or relevant professional experience

• 4+ years of practical experience in Digital Marketing (ideally Onsite Marketing or Performance Marketing)

• Experience or very good knowledge of the B2B marketing landcape, product and/or performance marketing is a plus

• Experiences in onsite targeting possibilities and next steps to improve them

• Very good understanding of tracking and data analysis

• Preferably experience from an e-commerce or online marketplace

• Experience working in a similar sized business, in a scale-up and cross- functional environment 

• Strong collaboration as well as project management skilled personality, familiar with agile working environments

• Daring yet unpretentious with a “can do attitude”

• Excellent oral and written communication skills in German & English

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

• An attractive Base Salary 💸

• Participation in our Short Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.