Digital Media Strategist

Job Summary:

The Digital Media Strategist is a crucial position that requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. As a media strategist, you will own the day-to-day logistics in the strategy, planning, activation, and maintenance of digital media campaigns. Strong attention to detail and aptitude for digital and technology is required.  

Ultimately, this role drives innovation at the campaign level, and cultivates key partnerships both internally and externally, to deliver the best digital media opportunities to the client.

This is a hybrid position, with both in-office and remote working -- must live within the Greater New Orleans area, or Baton Rouge areas.

Across display, video, mobile and social channels – owning elements of planning and execution

• Collaborate with AEAs and digital team lead for strategy and plan development in areas such as:
  • Working knowledge of evaluation and buying tools (i.e. Google Adwords, The Trade Desk, Facebook, etc.) for plan development and reporting
  • Participate in brainstorms to kick-off planning and consideration set development
  • Provide critical thinking and analysis to draw conclusions and construe actionable implications
  • Monitor trends, tools, opportunities, and applications in digital media environments, and appropriately apply that knowledge (digital media trends and insights)
  • Investigate cross-channel opportunities, considering digital channels outside of a silo
  • Create and present media-specific documents, media plans, objectives and strategies decks, and other related functions

• Setup campaigns across various digital media platforms, inclusive of programmatic buying technology
  • Traffic plan assets such as creative and required tracking tags
  • Ensures all tracking is set up in order to effectively monitor campaign performance and report on the success of campaigns.
  • Set up 3rd party ad server/tracker system (as applicable): follows through to ensure sites are enabled, functioning properly and all creative materials are received
  • Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
  • Creates campaign post-launch information such as screenshots, links, and placement information to demonstrate proof of placement for clients (as necessary or required)

• Manage budget within self-serve platforms and with 3rd party vendors, track pacing and optimizations; adjust campaign parameters, as needed, for:
  • Quality of inventory (blacklists, whitelists)
  • Frequency
  • Geo parameters
  • Max & Min bid thresholds
• Monitor, manage and optimize self-service paid media across Facebook, The Trade Desk, Google Adwords, etc; including buy set-up (targeting selections)
• Manage day-to-day communication with key internal and external partners: Vendors, AEAs, and Creative

• Build campaign performance reports inclusive of aggregating information from 3rd parties (ie. InMarket, Simpli.fi, etc)
• Create and evaluate campaign effectiveness via reporting and post-campaign analysis -- providing an active voice communicating optimization opportunities and challenges
• Cross-sharing of insights and findings with the digital media team, in an effort to leverage learnings across similar clients
• Looking for ways to evolve reporting - both in data reported and insights gleaned

• Develop and bring forth new ideas for creating efficiencies in day-to-day work and processes
• Look for areas of opportunity to educate the greater agency, as it relates to digital media
• Training and mentoring of interns, as applicable (includes QA of work)
  

• Generous and flexible paid time off (pto + summer days, mental health, sick, etc)
  
• Competitive pay
• Paid training
• 401(k) with match
• Health, Dental, Vision insurance & more
• Flexible spending account