Digital Media Specialist

Posted 3 Days Ago
Be an Early Applicant
West Des Moines, IA
Junior
AdTech • Marketing Tech
The Role
The Digital Media Specialist is responsible for executing targeted digital and paid social campaigns, defining KPIs, tracking results, and reporting insights to clients. The role demands collaboration with internal teams and external vendors, alongside maintaining certifications and staying updated with industry trends.
Summary Generated by Built In

This position is available remote or hybrid in our Des Moines office.

About SA - Our People
Think of the world’s most talented creative thinkers. Problem-solvers. Strategists. At Strategic America, we don’t bring on anything less. The way we see it, if you’re going to make the best work of your life, you may as well do it with people you like.
At SA, we’ve always been passionate about our employees. Since 2021, we’re also employee owned with participation in an Employee Stock Option Plan (ESOP). Employee ownership ensures SA remains independent and allows our talented team members to share in the company’s success. With each year of employment, SAers build equity in the company, becoming fully vested after six years.
Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic team and help every person reach their personal peak.
About SA – The Company
When you join SA, you join a strategic team (yes, it’s in our name!) who is also wired for action. Authenticity is our focus, and every day we help our clients propel their potential. If you’re ready for a fast-paced environment that challenges you, supports you, and rewards you, then look no further. Our clients rely on us and we rely on each other to go the extra mile, to hold ourselves accountable because we’re better together and we know we can always find the better way.


About The Role

We strive to create meaning in work and provide more than just a job; a place to belong and grow. As we leap toward our goals that will shape our future, our employee experience is unique. Flexibility, connection, inclusiveness, and collaboration support our well-being and help us be our best. Because when you feel like you belong, work is no longer work – it's personal. We believe better employees lead to better results.
This role requires digital campaign execution, tracking results and reporting performance and insights to meet each client’s unique goals and KPIs. A qualified candidate will have experience executing campaigns that may include display, video and paid social media. This role will require communication and collaboration with internal teams as well as external vendors and clients.
Join us as we transform your career!


As a Digital Media Specialist, you will...
 

  • Execute targeted digital and paid social campaigns for a variety of clients
  • Define KPIs and establish tracking strategy to support measurement
  • Suggest and implement campaign optimizations to ensure optimum performance
  • Review performance data to identify trends, insights and make recommendations for future campaigns
  • Document performance data and present findings to clients on calls or in person
  • Review vendor invoices to document spending and reconcile discrepancies
  • Attend regularly scheduled meetings to provide project status
  • Maintain relevant certifications and professional development to stay informed about industry trends and cutting-edge innovation


Minimum Qualifications
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

 

  • 1-3 years of experience with digital & paid social campaign execution
  • Experience managing campaigns within Facebook Business Manager
  • Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, Sharepoint)
  • Self-starter with a strong sense of ownership and initiative to meet deadlines
  • Effective communication skills to collaborate both internally and externally
  • Excellent attention to detail and ability to prioritize multiple tasks


Our Commitment to Inclusivity and Diversity
 

We are proud to be one of only 14 agencies nationwide, and the first in the Midwest, to earn the 4A’s Workplace Enlightenment Certification®, and we couldn’t have done it without our associates, who participated in digital learning sessions on race, ethnicity, gender, sexuality, age, disabilities, and faith. At SA, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.


 

The Company
HQ: West Des Moines, IA
149 Employees
On-site Workplace
Year Founded: 1980

What We Do

Founded in 1980, Strategic America is a full-service, integrated Des Moines advertising agency specializing in public relations, digital, traditional, direct response and creative solutions. Our talented team manages a diverse client mixture of leading national brands and local SMBs. Our mission is to "Finding A Better Way, Always"​ with every program we support. Whether your business is a franchise/dealer network or corporate managed, SA has a wealth of experience to ensure your advertising and PR programs generate the results you expect.

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