Digital Media / Social Media Specialist

Posted 3 Days Ago
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Sullivan, IN, USA
In-Office
Junior
Automotive • Insurance • Professional Services • Financial Services
The Role
Manage and execute digital marketing and paid social campaigns (Facebook, Instagram, X), monitor SEM/SEO performance, produce content, report insights, collaborate with teams, and meet project deadlines to grow the dealership's online presence.
Summary Generated by Built In

Digital Media / Social Media Specialist


Auto Exchange Chevrolet GMC


As a Digital Marketing Specialist at, you will play a crucial role in driving our business forward into the future of auto sales. We are seeking an individual with fresh ideas, a creative mindset, and a passion for digital marketing. Your primary responsibilities will include managing various aspects of digital marketing such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Paid Social, and other digital marketing initiatives.

If you are worried that you do not have enough experience, please still apply. We can train you if we feel like you are a good fit and willing to learn, with a heavy focus on content creation and implementation.


Responsibilities: 
  • Develop and implement digital marketing strategies to enhance the online presence and visibility.
  • Plan and execute paid social media campaigns across platforms like Facebook, Instagram, and X.
  • Monitor and analyze digital marketing performance metrics, providing regular reports and insights to the team.
  • Collaborate with internal teams to ensure marketing efforts align with overall business objectives.
  • Stay up to date with the latest trends and best practices in digital marketing and automotive industry developments.
  • Meet project deadlines and deliver high-quality work consistently.
  • Work effectively in a team environment, contributing ideas and collaborating with colleagues to achieve common goals.
  • Utilize creativity and innovation to develop engaging digital marketing content and campaigns. 



Requirements
  • Proven experience in digital marketing, preferably in the automotive industry.
  • Knowledge of SEM, SEO, and social media marketing strategies and best practices.
  • Proficiency in using digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager is a bonus.
  • Ability to meet deadlines and manage multiple projects simultaneously.
  • Excellent teamwork and communication skills, with the ability to collaborate effectively with cross-functional teams.
  • Creative mindset with a passion for exploring new ideas and approaches to digital marketing. 


Education and Experience:
  • Digital marketing: 1 year (Preferred)
  • Social media marketing: 1 year

Benefits

Compensation & Benefits

  • Compensation is based on experience.
  • We offer excellent benefits.

Our company maintains a strong policy of equal employment opportunity for all associates.  We hire, train, promote and compensate associates on the basis of personal and professional competence and potential for advancement without regard for race, color, religion, sex, national origin, age, marital status, disability or citizenship, as well as other classifications protected by applicable federal, state or local laws.


Skills Required

  • Proven experience in digital marketing
  • Experience in the automotive industry
  • Knowledge of SEM and SEO strategies and best practices
  • Experience with social media marketing
  • Proficiency with tools like Google Ads, Google Analytics, Facebook Ads Manager
  • Ability to meet deadlines and manage multiple projects
  • Excellent teamwork and communication skills
  • Creative mindset and willingness to explore new ideas
  • Digital marketing: 1 year
  • Social media marketing: 1 year
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The Company
Year Founded: 1984

What We Do

EasyCare is a leading marketer and administrator of automotive aftermarket products, offering a full suite of F&I (Finance & Insurance) products, innovative dealer services, and customer support for vehicle protection.

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