Digital Media Performance Strategist

Company Description

We are the ROI Agency

We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ business

What we believe:

We believe in exploring new perspectives. Looking at things differently. Turning structures upside down, back to front and sideways. Excited by what we might find.

Thinking big and acting bigger

So we think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Job Description

The Job Description:

Job Title: Media Performance Digital Strategist

Overview:

We are seeking a dynamic and results-driven Media Performance Digital Strategist to join our innovative team. The ideal candidate possesses a deep understanding of digital media channels, analytics, and strategy formulation. This role requires a creative thinker with a strong analytical mindset to optimize digital campaigns and drive performance metrics. As a Media Performance Digital Strategist, you will play a key role in developing and executing data-driven strategies to enhance our brand presence and achieve business objectives.

Responsibilities:

Digital Media Strategy:

Develop comprehensive digital media strategies aligned with business goals, target audiences, and budget constraints.

Identify and evaluate emerging trends and technologies in the digital media landscape.

Performance Analysis:

Implement robust tracking and analytics systems to measure the performance of digital campaigns.

Analyze key performance indicators (KPIs) and provide actionable insights to optimize media strategies.

Strategic Campaign Development:

Collaborate with cross-functional teams to create innovative and effective digital campaigns.

Utilize audience insights and market research to inform campaign strategies.

Paid Media Optimization:

Manage and optimize paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.

Conduct A/B testing and make data-driven adjustments to improve campaign performance.

Budget Management:

Develop and manage digital media budgets, ensuring efficient allocation of resources for optimal results.

Monitor spending patterns and provide recommendations for budget optimization.

Data-driven Decision Making:

Utilize data analysis and performance metrics to inform strategic decisions and recommendations.

Stay current with industry trends and implement best practices to maintain a competitive edge.

Qualifications:

• A marketing / media / communications degree, diploma or certificate
• Google Fundamentals of Digital Marketing
• Google Analytics
• Google Ads Video

• Google Shopping Ads
• Google Display Ads
• Google Ads Search
• Facebook Blueprint Planning
  

  Hard Skills:

• Able to effectively project manage
• Comfortable Presenting
• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Strong presentation skills
• Solid data interpretation and analytics skills
• 
  

  Soft Skills

• Is open to constructive feedback and challenges accordingly.
• Is effective at building relationships and working as a team
• Shows leadership and decision-making ability
• Manages change well – adapts and remains flexible to business priorities
• Ability to collaborate without ego as well as work effectively independently
• Is willing to transfer skills and share knowledge openly
• Ability to self-start and self-manage

Qualifications

Experience:

• At least 4 years of digital media experience specializing in performance optimisation

Additional Information

Publicis Groupe, the second largest communications group in the world, employing over 100 000 talented minds, across 100 countries. Publicis Groupe has made a name for itself by putting its people first. We, at Publicis Groupe Africa, are no different. With over 60 agencies across 36 countries on the continent, there’s no better place to grow a rewarding career in media, communications, marketing or advertising in Africa.

Publicis Groupe Africa is proud to be an equal opportunity employer and prohibits any forms of discrimination or harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit, but preference will be given to all candidates from designated groups. Please note that only shortlisted candidates will be contacted. Should you not hear from us within two weeks after submitting your application, please consider your application as unsuccessful. For more information and other vacancies, visit PublicisGroupeAfrica.com.