Digital Media Manager, Paid Social & Programmatic

Company Description

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together. 
Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment. 

Job Description

Position Overview: 

As Digital Media Manager, Paid Social & Programmatic, you will play a critical role in executing and optimizing performance marketing strategies across Paid Social, Programmatic, and Native advertising channels. Reporting to the Head of Digital Media and Planning, you will be responsible for hands-on campaign execution, performance analysis, and continuous optimization to drive growth, efficiency, and innovation in our media investments. 

This is an individual contributor role where you will work closely with brand teams, compliance, legal, BI, and CRM to maximize acquisition, retention, and engagement across multiple markets. 

This role is ideal for a specialist with deep expertise in paid media, ad platforms, and performance-driven marketing who thrives in a fast-paced, data-driven environment. 

Key Responsibilities: 

Media Strategy & Execution 

• Own the execution and optimization of Paid Social, Programmatic, and Native advertising campaigns. 

• Develop and implement annual strategic frameworks for Meta, Snapchat, TikTok, DV360, Xandr, The Trade Desk, Quantcast, Yahoo, Outbrain, Taboola, and Microsoft Live. 

• Manage budget pacing, media spend allocation, and performance forecasting to maximize ROAS, CPA, and customer acquisition KPIs. 

• Work cross-functionally with Brand, Compliance, CRM, and BI teams to align media strategies with business objectives. 

• Drive innovation by identifying new ad platforms, technologies, and best practices that enhance campaign performance. 

Campaign Optimization & Data-Driven Insights 

• Execute in-platform campaign optimizations, ensuring ads are continuously refined for audience targeting, creative performance, and bidding efficiency. 

• Ensure all campaigns are properly tracked, working closely with MarTech and BI teams to implement cookieless tracking, SKAdNetwork integrations, and multi-touch attribution models. 

• Leverage A/B testing and dynamic creative optimization (DCO) to enhance ad personalization and engagement. 

• Analyze campaign data to identify trends, uncover insights, and inform future strategy. 

Stakeholder & Partner Collaboration 

• Work closely with external ad platform partners (Google, Meta, Quantcast, Snapchat, etc.) to test new features, gain priority insights, and drive best-in-class performance. 

• Collaborate with affiliate and influencer marketing teams to explore paid partnership opportunities that complement direct media buying efforts. 

• Align with the CRM team to develop re-engagement and retention strategies that leverage paid media. 

• Present media performance updates and recommendations to internal stakeholders, including P&L owners and senior leadership. 

Compliance & Industry Best Practices 

• Ensure all advertising meets regulatory and compliance standards across different jurisdictions, adapting media strategies where necessary. 

• Stay ahead of privacy-first marketing solutions, including 1st-party data strategies, contextual targeting, and evolving ad regulations. 

• Continuously research and implement AI-driven bidding strategies and automation solutions to enhance efficiency. 

Performance Reporting & Optimization 

• Deliver weekly, monthly, and quarterly media reports, providing insights into budget pacing, channel performance, and media mix effectiveness. 

• Work closely with BI teams to optimize multi-touch attribution models, media mix modelling (MMM), and incrementality testing. 

• Identify opportunities to refine media spend allocation and maximize marketing ROI. 

Specialist skills and experience 

Desired Attributes: 

• Strategic & Analytical Thinking – Ability to develop data-driven media strategies. 

• Execution-Oriented – Hands-on approach to managing and optimizing campaigns in-platform. 

• Adaptability & Innovation – Thrives in a fast-changing digital landscape. 

• Results-Focused – Continuously drives performance improvements based on key KPIs. 

• Strong Collaborator – Works effectively with cross-functional teams and external partners. 

• Compliance-Minded – Ensures all campaigns adhere to iGaming regulations. 

Qualifications

Qualifications: 

• 4+ years of hands-on experience in digital media buying, campaign execution, and performance optimization, preferably within sports betting, casino, or gaming. 

• Expertise in running and optimizing Paid Social, Programmatic, and Native advertising campaigns. 

• In-depth knowledge of Google DV360, CM360, Meta Ads, Snapchat Ads, TikTok Ads, Outbrain, Taboola, and other DSPs. 

• Experience with tracking solutions (Google Analytics, Appsflyer, Adjust, SKAdNetwork) and attribution models. 

• Strong analytical skills—able to interpret complex data sets and present actionable insights. 

• Proficiency in A/B testing, dynamic creative optimization, and bid automation. 
  Familiarity with iGaming compliance and advertising regulations across multiple markets. 

• Excellent stakeholder management and cross-functional collaboration experience. 

• High-level proficiency in Excel, PowerPoint, and data visualization tools. 

Additional Information

Diversity and equal opportunities:

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. 

Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates. 

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. 

Our diverse internal networks provide the support for you to express your views and make a positive difference. 

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.