Digital Media Lead, Programmatic

We are looking for an innovative problem solver to join our growing Paid Media Team. The Digital Media Lead, Programmatic will be responsible for developing, executing, and optimizing programmatic campaigns across various DSPs (Demand Side Platforms) in support of our growing Credit Card Vertical to achieve our quarterly goals against revenue and gross profit. We are looking for agile individuals who have a passion for paid media and are looking for engaging challenges, with a strong background using data to drive success.  This role is an independent contributor reporting directly to the VP of Digital Media.

The salary range for this role is $88,000 - $108,000. Pay offered may vary within the posted range based on a number of factors including but not limited to job-related knowledge, skills, experience, and location.

HOW YOU’LL MAKE AN IMPACT

This role will provide the right candidate with an opportunity to grow our Programmatic buying program from the ground up, including input on DSP selection, creative strategy, and logistical setup for optimal performance. 

• Achieve monthly, quarterly and annual company goals by maximizing inventory and performance  
• Execute end-to-end management of programmatic, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are achieved and surpassed
• Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results and meet compliance requirements by brand and product. 
• Leverage enterprise level data to develop and execute best-in-class retargeting programs
• Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities
• Use data to guide decisions and action in order to scale revenue and GPM for this channel.
• Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.

WHAT YOU’LL NEED

• 3-5+ years experience as a high-level operator within the top DSPs, managing monthly ad spend over $250k, financial category preferred.
• Demonstrated subject matter expertise leveraging technical solutions, audience targeting, optimization and strategic data integrations to generate meaningful results within DSPs such as DV360, Xandr and/or StackAdapt.
• Understanding of direct marketing creative best practices and experience optimizing for campaign performance via Dynamic Creative Optimization (DCO). 
• Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.
• Experience developing strategy, finding solutions, and communicating results.
• Proficient in Excel, Google Suite, Google Ads and Bing Ads