Digital Media Buyer (Customer Acquisition/Demand Generation)

Nimble Talent is seeking an experienced Media Buyer and Planner to join our team. As a Senior Media Buyer, you will be responsible for executing media buying strategies on a performance or outcome basis across multiple channels. Your expertise in customer acquisition and demand generation across affiliate/3rd party social media, programmatic, display, mobile, native, search, video, and emerging platforms will be instrumental in driving successful campaigns and achieving measurable results for our clients.

This role is open to candidate located within the US across west, central and eastern time zones.

Responsibilities

• Develop and execute media buying strategies based on performance or outcome objectives (i.e., backing into CPI/CPE/CPA/sales/ROAS targets), ensuring alignment with client goals and target audiences.
• Build, launch, and manage campaign delivery across all applicable digital channels, with a primary focus on affiliate/3rd party social media (e.g., Meta, etc.).
• Work closely with sales, account management, and our clients to understand their campaign needs, and opportunities to scale.
• Based on client inputs, develop and own the strategic demand-gen plan designed to drive success across multiple digital advertising channels.
• Conduct research and analysis to identify optimal media channels, platforms, and partners for campaign execution.
• Craft strategic, compelling and visually appealing content (images + copy) to look endemic to each media platform and capture mid-low funnel traffic.
• Navigate social media ad platforms, tracking, policies, and 3rd party advertising restrictions to gain approvals and deliver profitable campaigns.
• Analyze campaigns against KPIs and execute optimizations to improve performance and deliver scalable results.
• Build client-facing reports and presentations that effectively highlight campaign results and recommendations for future success. Understanding and communicating the drivers of campaign performance and attribution will be critical to these efforts.
• Stay updated on industry trends, emerging channels, and best practices in media buying, and apply that knowledge to enhance campaign performance and drive innovation.
• Initiate, build, and maintain strong relationships with existing and new media partners and vendors, ensuring competitive pricing, exclusive placements, and ongoing performance improvements.
• Stay informed of industry regulations and compliance guidelines, ensuring all media buying activities adhere to legal and ethical standards.

Requirements

• Minimum of 3 years of experience in media buying, planning, and optimizing, with a focus on customer acquisition/demand generation driving performance-based KPIs (i.e., CPI/CPE/CPA/CPL).
• Proficiency across multiple media channels, such as: programmatic, display, mobile, search, video, native, and emerging platforms.
• Expertise in buying affiliate/3rd party paid social (i.e., whitelisted ads; not run under brand handle/page).
• Proven experience in paid media content management, ideating and developing compelling static and video assets/copy that drive customer outcomes.
• Strong analytical skills, with the ability to interpret data, identify trends, and optimize campaign performance.
• Excellent negotiation and communication skills, with the ability to build and maintain relationships with media partners and vendors.
• Proficiency in using media buying software, platforms, and ad tech tools.
• Results-oriented mindset with a focus on driving measurable outcomes for clients.
• Self-starter, with the ability to thrive in a fast-paced, deadline-driven environment and manage multiple campaigns simultaneously.
• Collaborative, supportive, and proactive team player, who views problems and ambiguity as an opportunity to work together to learn and improve.
• Up-to-date knowledge of industry trends, best practices, and emerging technologies in media buying.
• Strong attention to detail and organizational skills.