Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.
Digital Media Associate
Allied Global Marketing is looking for a Digital Media Associate in its Sydney office, covering the APAC region.
This role will work closely with the team’s Account Management and Media Planners to assist with all aspects of the media planning process and campaign management across major entertainment and travel accounts.
Responsibilities will include tasks around campaign setup, ad trafficking, reporting, and optimisation across search engine marketing, paid social, programmatic, including vendor coordination, as well as other related tasks. The ideal candidate has digital advertising experience, is eager to learn, has strong multitasking skills and will thrive in a fast-paced environment.
Responsibilities will include:
- Implement, test, track, and report on a variety of digital media placements
- Coordinate with media planners, client solutions, creative and data teams to ensure that campaigns launch and track properly.
- Coordinate with media vendors to make sure that all placements are pushed live on time
- Work closely with internal teams to create reports that cater to our clients’ business objectives, identify successes and opportunities, as well as reasoning behind campaign performance.
- Assist account managers and media planners with a variety of day-to-day tasks.
- Learn the media planning process; strengthen relationships with clients and vendors.
- Research new trends in the industry on an ongoing basis.
Skills & Experience Required:
- 1+ year's experience planning and executing digital media campaigns
- Working knowledge of Google Marketing Suite (Google Ads - Search/YouTube, Campaign Manager / DCM, Demand Gen, Performance Max), DSPs and social advertising platforms, including Meta Ads Manager.
- Excellent communication skills under high-pressure situations both internally and externally
- Expertise in managing expectations against timelines and project delivery
- Deep interest in digital media emerging technology
- Confidence in advising team on campaign performance and setting KPIs and goals
Skills & Experience Preferred:
- Experience in offline media
- Understanding of and preferably previous experience working in data and analytics
- Proficiency in MS and Apple office suites
Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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What We Do
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
