As a Digital Marketing Executive, you will be working to do various campaigns and generate the qualifying SaaS prospects across different business verticals; search and find out the lead contact details; support the business development team to achieve the sales goals and targets; develop content maintain blogs and digital marketing channels, conduct advertisements; report analytics data and help to optimize the marketing efforts; maintain precise lead data in CRM.
Experience: 1 - 2+ years
Responsibilities:
Work and maintain the corporate presence in social media platforms like LinkedIn, Facebook, Twitter, Instagram, YouTube, Blogs, etc.
Do Digital Internet Marketing, Advertisements (handle text and multimedia content) for higher success rates.
Developing content for the products and applications, blogs, articles and social media posts.
Analyze and report ad and website performances using analytics tools.
Become accountable and maintain a steady lead generation inflow.
Collect and process qualifying leads from various product campaigns.
Take part in marketing brainstorming and conduct campaigns.
Maintain CRM channel data accurately.
Required Skills:
Excellent written, verbal English communication skills are necessary.
Good understanding of the target audience and business verticals.
Energetic and be an effective player across the teams to get the job done.
Excellent working experience in SEO, SEM, Social media platforms like LinkedIn, Facebook, Twitter, Instagram, YouTube, Blogs, etc.
Ability to handle text and multimedia content for digital marketing.
Strong interpersonal & empathy relationship skills.
Self-motivated to work for goals and achievements.
Good documentation skills.
Skills Required
- 1–2+ years of experience
- Excellent written and verbal English communication skills
- Understanding of target audiences and business verticals
- Experience with SEO and SEM
- Experience managing social media platforms, including LinkedIn, Facebook, Twitter, Instagram, and YouTube
- Ability to handle text and multimedia content for digital marketing
- Strong interpersonal and empathy skills
- Self-motivation to work toward goals and achievements
- Good documentation skills
What We Do
BETTER LIVES :) is a Coimbatore-based technology company that helps startups and established businesses through SaaS and micro-SaaS application development, custom business software solutions, IoT and AI integrations, and long-term maintenance and outsourcing support. With more than 18 years of experience, it builds secure, accessible, cloud-first products and helps clients improve productivity, modernize operations, and bring user-centric digital solutions to market.
