Digital Marketing Strategist (Temporary Position)

Posted 2 Days Ago
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Hiring Remotely in Westbury, NY, USA
In-Office or Remote
40-45 Hourly
Mid level
Edtech
The Role
Executes and optimizes paid media campaigns across digital platforms, focusing on audience targeting, acquisition, lead generation, engagement, and brand awareness. Collaborates with creative and project teams, analyzes campaign performance, reports results to stakeholders, evaluates media opportunities, proposes budgets, and ensures client brand messaging is accurately represented.
Summary Generated by Built In

Summary
The Digital Marketing Strategist is a data-driven paid media professional who can assist in the strategy and execution across a broad set of channels that directly drive business impact. They help plan, develop and implement digital marketing strategies in accordance with client goals, objectives, standards of performance, and procedures within a fast-paced environment.

Essential Tasks

  • Assist in the implementation and optimization of paid media campaigns in a thoughtful and scalable manner while utilizing multiple digital platforms
  • Help execute a digital marketing strategy with focus on audience targeting and acquisition, across various objectives such as lead generation, application generation, engagement, and brand awareness
  • Work cross-department with designers, writers and project managers to develop highly effective advertising campaigns
  • Report out analysis of paid media campaign results to all stakeholders
  • Evaluate new media opportunities and propose budgets to benefit both the company and the Client’s goals
  • Understand and meet the needs of each client’s brand and represent their messaging accurately and memorably
  • Other duties as assigned

Preferred Skills and Experience

  • 3+ years of relevant professional experience required
  • Bachelor’s Degree in relevant field
  • Expertise in setting up paid media campaigns on Meta, Google Ads, Snapchat, TikTok, LinkedIn, Display (StackAdapt preferred), Spotify
  • Expertise in optimizing and reporting on paid media campaigns for CPC, CPL, and platform placements
  • Understanding of higher education marketing a plus
  • Excellent understanding of Microsoft products (Word and PowerPoint)
  • Familiarity with Google Data Studio for reporting on paid media campaigns
  • Excellent written and verbal communication skills – including presentation skills
  • Ability to maintain effective working relationships fellow team members, employees, and management
  • Must be organized and detail oriented
  • Proven ability to maintain a high standard of confidentiality and autonomy
  • This person will show strong attention to detail skills as well as ability to work collaboratively and independently.
  • Proven self-motivation to take initiative and master new tasks quickly

This is a temporary position which will begin in January 2027, and will take place for approximately 12 weeks at 25 hours per week. The hourly rate ranges from $40-45. This temporary position is not eligible for benefits.


Benefits


Jenzabar does not discriminate in employment opportunities or practices on the basis of race, color, sex, gender, gender identity, pregnancy, childbirth and related medical conditions, genetics, genetic markers and carrier status, creed, religion, national origin, ancestry, age, disability, medical condition, marital status, sexual orientation, military service, veteran status, or any other status protected by state and federal laws.

Please Note: Jenzabar does not sponsor applicants for work visas.

Electronic Monitoring Notice:

Job applicants are advised that Jenzabar reserves the right to monitor, access, review, and disclose electronic activity conducted on Company‑owned devices, networks, and systems, as well as activity involving Jenzabar applications or accounts accessed on personal devices. Monitoring may include email, messaging, internet usage, files, applications, and other electronic communications or data, and is performed for security, compliance, and operational purposes. 

Skills Required

  • At least 3 years of relevant professional experience
  • Bachelor's degree in a relevant field
  • Experience setting up paid media campaigns on Meta, Google Ads, Snapchat, TikTok, LinkedIn, display platforms, and Spotify
  • Experience optimizing and reporting on paid media campaigns, including CPC, CPL, and platform placements
  • Understanding of higher education marketing
  • Excellent proficiency with Microsoft Word and PowerPoint
  • Familiarity with Google Data Studio for paid media campaign reporting
  • Excellent written, verbal, and presentation skills
  • Ability to maintain effective working relationships with team members, employees, and management
  • Strong organization and attention to detail
  • Ability to maintain confidentiality and work autonomously
  • Ability to work collaboratively and independently
  • Self-motivation, initiative, and ability to learn new tasks quickly
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The Company
HQ: Boston, MA
470 Employees
Year Founded: 1998

What We Do

Jenzabar is higher education’s trusted advisor, offering technology solutions and services that are tailored to fit the evolving needs of institutions both today and in the future. Collaborating with over 1,300 clients worldwide, we provide scalable software and services, designed to drive performance across campus and throughout the full student lifecycle. Exclusively serving higher education, more colleges and universities selected a Jenzabar student information system over any other SIS during the past six years. For further information, please visit www.jenzabar.com.

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