Digital Marketing Strategist, Performance Marketing

(un)Common Logic
This is a hands-on, client-facing multi-channel performance role with primary emphasis on PPC and strategic involvement in SEO initiatives.

(un)Common Logic is a digital marketing agency based in Austin, Texas, founded in 2008 originally as 360Partners. Our talented team of experts relentlessly strives for excellence in marketing performance and exceptional customer service. We tackle challenging digital marketing problems by using data to (un)cover surprising details, then applying human intelligence to turn that information into (un)common results. We’re looking for a highly analytical individual who enjoys conducting in-depth data analysis to drive meaningful insights and informed decisions.

Summary:

We are seeking an experienced digital marketing account strategist with strong skills in PPC and SEO. You will lead tactical execution and implementation, develop client strategy, and analyze performance for a portfolio of 5-10 clients, while also managing day-to-day client relationships and acting as a trusted strategic partner. 
Analyzes performance data to identify opportunities for growth. Owns performance strategy while partnering with internal teams and clients.

PPC Responsibilities:

• Own day-to-day management and optimization of PPC campaigns, from strategy through execution and ongoing iteration
• Design account structure, keyword, and audience strategy, and make informed bidding and budget allocation decisions
• Launch ad & creative testing plans and optimize landing pages for improved performance
• Ensure PPC accounts remain on budget while balancing efficiency and growth targets
• Build forecasts and projections to set expectations, evaluate scenarios, and guide client decisions

SEO Responsibilities:

• Develop and execute SEO and AEO (Answer Engine Optimization) strategies aligned with client business goals, prioritizing initiatives based on impact, effort, and growth opportunity
• Conduct keyword, question-based, and intent research, along with competitive and SERP analysis, to identify opportunities across content, technical SEO, on-site optimization, featured snippets, and AI-driven answer results
• Perform technical SEO audits and partner with internal teams and clients to implement improvements, including site architecture, crawlability, structured data, schema markup, and optimizations that support answer extraction by search engines and AI platforms

The Digital Marketing Strategist will have the following day-to-day responsibilities in their role:
Overall Responsibilities as a Trusted Partner:

• Serve as the primary strategic point of contact for clients, leading conversations, setting direction, and proactively identifying opportunities.
• Own day-to-day communications with clients and maintain a positive, proactive relationship.
• Perform deep data analyses to achieve measurable results that exceed client expectations.
• Assist other team members as needed to ensure satisfied clients

This role is best suited for someone who thrives in a fast-paced agency environment, can manage multiple priorities at once, and enjoys balancing hands-on execution with strategic thinking. You should be comfortable switching contexts, making decisions with imperfect information, and continuously optimizing based on performance data.

Requirements:

• 5+ years of experience in paid search or SEO
• Deep experience in building and optimizing campaigns and budgets in Google Ads, setting up and troubleshooting conversion tracking, etc.
• Highly proficient with GA4, GTM and analytics/tracking tools
• Client management experience (digital agency experience strongly preferred)
• Highly proficient in Excel data analysis (pivot tables, VLOOKUPs, etc.) and data aggregation to extrapolate key insights
• Demonstrated persistence, tenacity, and an ability to overcome obstacles
• A sense of humor

Check out our video on our jobs page: https://www.youtube.com/watch?v=BuOzwhFEeGg&t=2s

• Visit our team page: https://www.uncommonlogic.com/join-our-team/
• One of our Co-founders wrote a blog post on the type of person who succeeds at (un)Common Logic: https://www.uncommonlogic.com/insights/reflections-on-hiring-for-digital-marketing-jobs-online-marketing-agency/

We offer all the usual benefits like unlimited vacation after two years, Summer Fridays, hybrid/remote/in-office schedules, and more — but those aren't the main reasons to join us.
While we are laid-back and fun to be around, we are also dedicated to achieving outstanding performance. You will work alongside a team of passionate individuals who geek out on their work and get excited when they deliver excellent results for our clients. The Austin-American Statesman has named us a "Top Workplace" for the past eleven years in a row.

Every member of our team is committed to upholding our (un)common values:
• Do what it takes to deliver excellent results.
• Have the right attitude.
• Do the right thing.
• Communicate directly and honestly.
• Do what you say you will do.
• Always learn and try new things.

Check out our video on our jobs page: https://www.youtube.com/watch?v=BuOzwhFEeGg&t=2s

• Visit our team page: https://www.uncommonlogic.com/join-our-team/
• One of our Co-founders wrote a blog post on the type of person who succeeds at (un)Common Logic: https://www.uncommonlogic.com/insights/reflections-on-hiring-for-digital-marketing-jobs-online-marketing-agency/

Does this sound like a place you would like to work? We would love to talk to you!