Digital Marketing Sr Analyst

IT STARTS HERE

Santander (www.santander.com) is evolving from a global, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.

This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference.

Our mission is to contribute to help more people and businesses prosper. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

The Wealth Management & Insurance division covers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present.

THE DIFFERENCE YOU MAKE

Santander Wealth Management & Insurance is looking for a Digital Marketing Sr Analyst to play a multitasking key role in the transformation of one of Santander’s five global businesses across the countries where it operates.

This position will report to the Global Head of Marketing & Comms of WM&I and will be based at Santander’s headquarters in Boadilla (Madrid). The role will work closely with global, local teams, agencies and Marketing and Comms corporate teams.

WHAT YOU’LL BRING

Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring.

As Digital Marketing Sr Analyst, your role will be to drive and implement the division´s digital projects in close relationship and collaboration with the Private Banking, Santander Asset Management & Insurance teams (global & local); and you will serve as the primary liaison with the corporate marketing & Comms teams for all the division´s digital projects.

Professional Required Experience

The position requires a proven track record in digital marketing, with a comprehensive understanding of all key areas – from SEM, SEO, GEO, Paid, Social Media, agency management etc.  across strong track record of delivering measurable business impact, including:

• Demonstrated experience with paid media and analytics platforms.

• Social Media: Proven experience in managing corporate social media profiles.

• Strong ability to analyze campaign performance, derive actionable insights and translate them into optimization decisions and CRO full funnel strategies.

• Demonstrated experience in budget management, bid optimization and ROI maximization across multiple channels and markets.

• Experience working in large, multinational, matrix organizations, influencing stakeholders across functions and geographies.

• Ability to positively influence peers and mid-management through data, clarity and collaboration.

• Experience leading and coordinating cross-functional teams and agency partners, even without formal people management responsibility.

Given the cross fun-functional nature of the position across all divisional projects, expertise in Media relations, Behavioral Economics, etc will be highly regarded.

Teamwork proactivity and the flexibility to handle diverse departmental tasks according to situational needs are essential and indispensable for success in this role.

The ideal candidate will have at least 5 years of professional in Digital marketing roles.

Education

• Bachelor’s degree in Marketing, Advertising, Communications, Business or a related field. (Required)

• MBA or postgraduate studies will be valued. (Preferred)

Languages

• Fluent in English and Spanish. (Required)

• Portuguese will be valued. (Preferred)

Hard Skills

• Highly analytical and detail-oriented, with the ability to detect subtle performance drivers and trends. (Required)

• Experience working in international and multicultural environments will be valued. (Required)

• Strong knowledge and a holistic view of digital marketing strategies and skills. (Required)

Soft Skills

• Strong interpersonal and stakeholder management skills; a collaborative, people-oriented profile. (Preferred)

WE VALUE YOUR IMPACT

Your contribution matters, and it’s recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers.

• We’re enable our teams to go beyond through global opportunities and broad career paths.

• Flexibility that works. Enjoy a hybrid working models—some days remote, some days onsite with your team—along with flexible hours.

• Learning for life. Access hundreds of courses on our platforms, including exclusive access to our global learning space: Santander Open Academy (www.santanderopenacademy.com)

• Competitive rewards. Receive a highly competitive salary with performance-based bonuses, motivating you to keep growing with us.

• Financial advantages. Benefit from preferential banking terms, special interest rates on loans, life insurance, and more.

• Your health is our priority. Through BeHealthy, our global wellness programme, we promote Holistic wellbeing.

• We know family is everything. That’s why we offer childcare support and family-friendly programmes tailored to each life stage.

• Always by your side. Get access to Santander Contigo, our program for employees and their families offering legal, emotional, and administrative advisory services.

• Extra benefits. Gym/WellHub membership, medical centers in some of our facilities, meal subsidy, parking, shuttle service from various points in Madrid, as well as exclusive discounts and offers for Santander employees. And that’s only the beginning—we’ll tell you more when you join!

We’re here to keep you motivated, help you reach your goals, and celebrate your progress, every step of the way.

LOCAL COMPLIANCE

Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. We are committed to providing an inclusive and accessible application process for all candidates.

WHAT TO DO NEXT

If this sounds like a role you are interested in, then please apply.
 

READY TO TAKE THE NEXT STEP IN YOUR JOURNEY?