Digital Marketing Specialist

Step into a dynamic role where you’ll shape PPG’s digital presence across the Asia-Pacific region for our Protective & Marine Coatings (PMC) business-a segment that supports critical industries like infrastructure, Oil and Gas, Power and marine. This is your opportunity to create impact, learn from global experts, and grow your career in a business that sustainably protects assets and beautifies the world.

Key Responsibilities

• Lead China Social Media Operations
  Manage WeChat Official Account and Video Account: plan content, write and edit posts, design layouts, schedule publishing, and create short videos showcasing PPG’s solutions for protective and marine markets.
• Drive Digital Communications
  Produce APAC newsletters and email campaigns featuring product updates, customer success stories, and major project highlights.
• Create Digital Assets
  Design simple visuals, banners, landing pages, and event graphics. Coordinate with designers or agencies to deliver high-quality creative aligned with PMC branding.
• Support Marketing Events
  Promote industry tradeshows and marine seminars online, then be on-site to ensure flawless execution—manage booth setup, coordinate vendors, assist with registration, and capture event photos/videos.
• Support Distributor Marketing & Enablement
  Support distributor marketing initiatives across China and APAC markets through localized content, digital communications, and distributor event support, in coordination with sales and channel teams.
• Collaborate Across Borders
  Work closely with APAC and global marketing teams to execute campaigns and contribute to branding initiatives that reinforce PPG’s leadership in protective and marine coatings.

Qualifications

• 3–5 years in digital marketing, social media operations, or event support (WeChat experience strongly preferred)
• Strong Chinese writing skills and English communication ability
• Familiarity with email marketing tools and analytics
• Basic design or video editing skills preferred
• Passion for marketing and willingness to support both digital and offline events

• Basic design or video editing skills preferred
• 25-35% Travel required

If you are someone who wants to lead change and enjoys working with a team, apply today!

About us: 

PPG: WE PROTECT AND BEAUTIFY THE WORLD™ 

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X. 

The PPG Way 2030  

We are customer champions 

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow. 

We act with purpose and speed 

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.  

We are excellent operators 

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.   

We compete to win 

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths. 

We are PPG proud 

Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world. 

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to  https://careers.ppg.com/us/en/candidate-resources.  

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.  

If you need an adjustment due to a disability, please email [email protected]. 

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.  
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  Benefits will be discussed with you by your recruiter during the hiring process. 

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.