Digital Marketing Specialist

SUMMARY
At Sendero, we exist to unleash the potential of our company, clients, and community. As a Digital Marketing Specialist within the Marketing and Internal Operations teams, you will have an opportunity to directly contribute to our purpose by helping to expand Sendero's brand and capabilities to current and prospective clients.  
WHAT YOU’LL DO

• Assist in the launch, testing, monitoring, and optimization of digital marketing campaigns across email, paid media (Google & LinkedIn), and other web channels 

• Monitor schedule and publish content across Sendero’s digital channels 

• Help maintain and improve the company website by conducting keyword research, updating content, formatting pages, and ensuring the site works smoothly across all devices 

• Review performance dashboards and highlight key insights to support data-driven decision-making 

• Maintain marketing assets and contact lists, and perform quality assurance on digital materials such as emails, ads, forms, and landing pages 

• Build and apply basic knowledge of Marketing theory, industry, and professional standards to work methods and deliverables to achieve goals  

• Potential to support other marketing content and administrative efforts 

• Participate in (e.g., note taking, providing input) and sometimes facilitate small groups and/or meetings to address issues and gather data 

• Complete other duties and special projects as assigned 

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field with a 3.0 GPA or higher 

• Participation over time in two or more extracurricular activities  

• Leadership experience from an academic, work, or extra-curricular role  

• Proven work experience 

• Basic proficiency with MS Office product suite  

• Strong business writing and verbal communication skills  

• Experience across social media platforms  

• Basic presentation and meeting facilitation abilities  

• Preferred Certifications: Google Ads Search, HubSpot Email Marketing, Google Analytics 4 

• Supportive and growth-oriented environment such as mentorship, continuous learning opportunities, weekly one-on-ones, etc. 

• Competitive total rewards (medical, dental, vision, 401k with matching, 3 weeks of PTO, and more)   

• Commitment to giving back to the community (for example, paid volunteer time)   

Sendero is an equal opportunity employer.